To grow from the brink of bankruptcy to the most valuable company on the planet, Apple had to stray from convention in a number of ways. We’ve discussed them all at one time or another, but in this post we’ll focus on one: The user experience.
With many different types of consumer electronics, and certainly with computers and mobile devices, hardware and software go hand in hand to form a complete user experience. Different companies have different strengths and weaknesses, but over the past couple of decades Apple has become known as a company that provides a user experience that, simply put, is a cut above the rest.
According the three of the most popular and widely respected Apple bloggers in the world, however, Apple has a serious problem that continues to grow more serious as time moves on. And the worst part is that there’s simply no indication that the matter is improving. More →