When the original Captain America movie came out, many wondered how well it would play in massive new Asian markets like China. Would a superhero movie with an in-your-face, pro-America message fare well? Well, the first movie in the franchise was a bit weak outside the U.S. — it grossed $194 million in all international markets combined. Fairly mediocre.
However, Captain America: The Winter Soldier is a different story entirely.
The new domestic blockbuster is also off to a sizzling start abroad, hitting $207 million in just 10 days and grossing an incredible $39 million in China in less than two weeks. This places it well above the performance of Iron Man 3, a well-established Marvel series with a hugely charismatic lead.
So, what caused the sudden surge of international interest in Captain America? More →