Today Nokia announced three new devices that it hopes will makes serious inroads in emerging markets. While they certainly aren’t much to write home about from a phoneaholic’s perspective, they are definitely interesting in that they place particular emphasis on entertainment and social media. Nokia seemingly feels the time is right to thrust mobile internet and social networking upon the up and coming masses and we’re more than eager to see how it works out. Provided data costs are reasonable, Nokia’s effort could certainly provide a means of low-cost entertainment that is well placed in emerging markets. Hit the jump for more details on the 2720 fold, 2730 classic and 7020.
We can’t say that we’re as excited as we could be, but we’re still pleased nonetheless that the latest entry in Nokia’s business orientated E-Series, the E75, has begun shipping and has arrived safe and sound in some retail locations across the globe. Nokia seems to be quite proud of the E75 as it is the first of their handsets to ship with Nokia Messaging pre-installed, a service which not only includes support for Nokia’s own corporate email client, Mail for Exchange and IBM Lotus Notes Traveller but consumer email services like Yahoo! Mail, Gmail and Windows Live Hotmail. We guess it can’t hurt that the E75 has a sliding QWERTY keypad, 2.4″ display, 3.2 megapixel camera, aGPS, WiFi and quad-band EDGE/dual-band HSDPA connectivity and runs on , either.
It’s been a long time in the making but Nokia has finally announced the culmination of its recent development and acquisitions: Nokia Messaging. The service is essentially a combination of messaging applications rolled up into what should be a nice and tidy little package. Mobile email, PIM management, Instant Messaging, push delivery services and more are all covered by the new Nokia Messaging product. There will also be an available web portal into the service (and how about a desktop suite built with Adobe Air?) that will allow users to send and receive email, manage files and more from any web browser. Tom Furlong, Senior Vice President, Consumer Messaging, Services & Software had this to say:
We believe everybody should have mobile messaging – it’s not a privilege service that’s meant only for a certain segment of the market. With Nokia Messaging, our customers can simply and affordably gain mobile access to the world’s most popular email and IM accounts. We are making mobile messaging an affordable experience for everyone, not just for those with specialized phones designed for messaging, but for everyone with a Nokia device.
We’re not exactly sure which comparable mobile devices don’t come with messaging as the beginning of that quote alludes to, but more options are always a good thing. There will be cost associated with this service of course, or at least with certain parts of it, so we can only hope Nokia doesn’t use carriers to force Nokia Messaging on users who might still prefer whatever free option they are accustomed to.