Nielsen: Tablet and eReader adoption accelerated among older users, women in Q2

By on August 25, 2011 at 7:00 AM.

Nielsen: Tablet and eReader adoption accelerated among older users, women in Q2

Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011, according to new findings from market research firm Nielsen. In the second quarter last year, tablets and eReaders were owned largely by those under the age of 35. The market has shifted significantly over the past year however, and consumers 35 and older accounted for more than half of tablet and eReader owners last quarter. 54% of tablet owners in the second quarter were over the age of 35, up from 38% in the second quarter of 2010, and eReader ownership among consumers 35 and older jumped to 65% last quarter from 55% in the June quarter a year prior. Where gender is concerned, eReader adoption among women ballooned to 61% in the second quarter of this year, up from 46% in the same quarter last year. Smartphone adoption inched up from 47% in the second quarter of 2010 to 50% last quarter, and tablet adoption jumped from 39% to 43% over the same period. Another chart from Nielsen’s report follows below. More →

5 Comments

Most Android apps sit idle, top-50 apps make up 61% of all usage, Nielsen finds

By on August 18, 2011 at 7:00 AM.

Most Android apps sit idle, top-50 apps make up 61% of all usage, Nielsen finds

Nielsen on Thursday ushered in a new era of mobile device usage reporting brought about by customer metering software installed on thousands of iOS and Android devices around the U.S. Rather than relying on survey results as is typical in the industry, Nielsen is now able to directly measure consumer behavior with its metering software — installed on consumers’ devices with their approval, of course — and report extremely accurate data. This first report examines Android owners’ usage of apps and the mobile Web, and finds that time spent using apps is roughly double time spent browsing the mobile Web. More interestingly, Nielsen found that the top-10 apps in the Android Market account for a whopping 43% of app usage on Android devices. “Despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent,” writes Don Kellogg, Director of Telecom Research & Insights, on Nielsen’s blog. The top-50 apps in the Market account for 61% of all usage, which means the overwhelming bulk of Android apps account for just 39% of app usage. Kellogg continued, “With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.” More →

67 Comments

Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds

By on July 6, 2011 at 8:30 AM.

Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds

Developers looking to attack mobile app segments where they might have the best chance of scoring big with smartphone users would be well served to take notice of Nielsen’s latest findings. The market research firm on Wednesday published some findings from its Mobile Insights and Mobile Apps Playbook reports for the second quarter of 2011, and “Games” was once again the most popular app category. In the second quarter, 64% of app downloaders — smartphone users surveyed who had downloaded an app within the past 30 days — reported having downloaded at least one game over the past 30 days, just ahead of weather apps at 60% and social networking apps at 56%. What’s more, a whopping 93% of app downloaders are willing to pay for the games they play. IPhone owners seem to be the most avid gamers according to Nielsen’s data; iPhone gamers play games for about 14.7 hours on average each month, nearly twice as long as the average mobile gamer last quarter. Nielsen also found that consumers with iPhones, Windows Phones or Android phones were likely to have downloaded the games they play, while BlackBerry users and feature phone users typically played pre-loaded games. Hit the break for additional charts highlighting Nielsen’s findings. More →

7 Comments

iPhone, Android gain U.S. share in May, BlackBerry falters

By on June 30, 2011 at 8:31 AM.

iPhone, Android gain U.S. share in May, BlackBerry falters

Apple and Google both gained smartphone share in the U.S. last month according to new data from Nielsen. The research firm on Thursday released a brief detail of the U.S. smartphone market in May following a survey of mobile consumers. Android represented 38% of the smartphone market in May, up two points from 36% in 3-month period ending in April. Apple’s iOS platform gained a single percentage point over the same period to climb to 27%, and RIM’s BlackBerry platform slid two points to 21%. Microsoft’s Windows Mobile and Windows Phone platforms were flat at 9% and 1% respectively, and Palm OS, webOS and Symbian were flat as well. Interestingly, 55% of U.S. consumers who purchased a cell phone in the past three months report buying a smartphone over a feature phone, up from 34% in the same period last year. This is the first time the company determined that smartphones beat out feature phones among recent cell phone buyers. Nielsen also found that Android’s share of recent smartphone acquirers was flat over the past three months while Apple’s iOS was the only smartphone OS to gain share among this group, jumping to 17% from 10% in the prior three-month period. A chart depicting smartphone OS share among recent smartphone acquirers follows below. More →

81 Comments

Smartphone data usage jumps 89% in the U.S., Android users still biggest gluttons

By on June 17, 2011 at 2:11 PM.

Smartphone data usage jumps 89% in the U.S., Android users still biggest gluttons

The Nielsen Company on Friday released its latest findings regarding smartphone data usage and as expected, data consumption continued to increase at an explosive pace in the first quarter of 2011. In the same quarter last year, the average smartphone user consumed 230MB of data on their device each month. Last quarter, that number shot up 89% to 435MB. The heaviest data users are responsible for the bulk of the growth, with average data usage among the top 10% of smartphone owners having grown 155% from 1.8GB to 4.6GB on average each month. Lucky for them, the average cost per megabyte of smartphone data has dropped 46% over the same period, from $0.14 in the first quarter of 2010 to $0.08 last quarter. Android users remain the most data hungry, averaging 582MB each month, and iPhone users followed closely behind last quarter, using 492MB of data each month on average. Windows Phone 7, Windows Mobile and BlackBerry users round out the top-5, consuming 317MB, 174MB and 127MB on average each month, respectively. Some additional data from Nielsen’s report can be seen after the break. More →

38 Comments

Android’s U.S. smartphone OS market share plateaus in latest Nielsen report

By on May 31, 2011 at 3:52 PM.

Android’s U.S. smartphone OS market share plateaus in latest Nielsen report

According to new data released by Nielsen on Tuesday, Android’s market share has hit a plateau in the United States. Android remains the most popular operating system — ahead of iOS and BlackBerry OS, and Windows Mobile — with a 36% share of the market. However, that figure is on a par with the 37% share it had in Nielsen’s last report, released in April, when the operating system made a 22% leap over the study released in June 2010. Nielsen also found that 26% of U.S. mobile users own an iPhone, 23% carry a BlackBerry, 9% use Windows Mobile, 2% carry HP webOS devices, 2% have a Symbian-powered phone, and just 1% have a Windows Phone 7 device. Android users devour the most data, too, downloading an average of 582MB of data each month, compared to the 492MB of data that iOS users download and the 448MB of data HP webOS users consume. Hit the jump for a two more charts reflecting data from Nielsen’s report. More →

69 Comments

Android now 'most wanted' smartphone platform, Nielsen finds

By on April 26, 2011 at 7:11 PM.

Android now 'most wanted' smartphone platform, Nielsen finds

The Nielsen Company on Tuesday released the findings of its latest smartphone survey, which asked respondents planning to purchase new smartphones which platform they intended to patronize. When asked that question between June and September last year, 33% named iOS, 26% said Android and 13% said they planned to purchase a BlackBerry smartphone. When a new group was asked the same question between January and March of 2011, Android slipped past Apple’s iOS platform to become the most wanted smartphone platform according to Nielsen; 31% planned to purchase an Android phone, 30% planned to buy an iPhone and 11% were eyeing BlackBerry devices. Interestingly, indecision also grew between the two surveys — 18% of respondents were undecided when asked between June and September survey while 20% were undecided between January and March. More →

89 Comments

comScore, Nielsen proclaim Android as U.S.’s most popular smartphone operating system

By on March 3, 2011 at 6:56 PM.

comScore, Nielsen proclaim Android as U.S.’s most popular smartphone operating system

Android has already assumed its position on top of the global smartphone totem pole, and now, according to two separate analytics firm, it has seized the top spot in the United States as well. In separate reports filed this week, both comScore and Nielsen agree, the little green alien reigns supreme Stateside. comScore gives Android 31.2% of U.S. market share, followed by Research In Motion with 30.4% and Apple with 24.7%. Nielsen reports similar number, with Android claiming 29% of the pie with Research In Motion and Apple each sharing 27%. All hail your new mobile operating system overlord, Android! More →

100 Comments

The ‘race’ for smartphones: Nielsen examines ethnicity and mobile

By on February 1, 2011 at 9:44 PM.

The ‘race’ for smartphones: Nielsen examines ethnicity and mobile

Have you ever wondered which ethnicity purchases the most smartphones (by percentage) in the U.S.? And of those devices purchased what operating system is most popular within each race? No? Us either. But that hasn’t stopped the folks at Nielsen from posing the question. The analytics company has gone ahead and compared the smartphone preferences and penetration rates in Hispanics, Whites, African Americans, and Asian/Pacific Islanders from Q4 of 2009 to Q4 of 2010. How did these four ethnicities report? According to Nielsen, smartphones have the most penetration amongst Hispanics and Asian/Pacific Islanders; each having a 45% penetration rate. African Americans showed a 33% penetration rate in Q4 in 2010 and Whites had 27%. What else is notable? Both Hispanics and Whites are fairly evenly split in their preference for iOS, Android, and BlackBerry — iOS has a very modest 2 point lead. African Americans favor BlackBerry OS and Android, while Asian/Pacific Islanders heavily favored Apple’s iOS and were evenly split when it came time to choose between Android and BlackBerry. Hit the read link to check out the full report from Nielsen. More →

61 Comments

Nielsen: Apple maintains U.S. market share lead in November; Android closing in fast

By on January 3, 2011 at 12:46 PM.

Nielsen: Apple maintains U.S. market share lead in November; Android closing in fast

Nielsen released its November 2010 smartphone market share data for the U.S. on Monday, and highlighted two main observations along with its report. First, Apple’s iOS platform held on to the lead it won in October, when it passed RIM to become the most popular OS in the United States with 27.9% of the market. RIM’s BlackBerry OS fell to the No. 2 spot at that time with 27.4% and Android closed in on both platforms with 22.7%. Nielsen’s new November data shows Apple climbing slightly to 28.6% while BlackBerry OS just barely holds its position above Android, falling to 26.1% compared to Android’s 25.8%. Nielsen’s other observation emphasizes Android’s huge popularity over the past six months. Among those who made smartphone purchases in the last six months in the U.S., 40.8% bought Android devices, 26.9% bought iPhones and only 19.2% purchased BlackBerrys. More →

58 Comments

U.S. teens average 3,339 text messages per month

By on October 15, 2010 at 2:36 PM.

U.S. teens average 3,339 text messages per month

Have any teens in your household? If you do, you may or may not be surprised to know that U.S. teens, on average, send 3,339 text messages per month. The numbers come courtesy of analytics company Nielsen who analyzed the cellular habits of over 3,000 teens in April, May, and June. The study finds the males between the age of 13 and 17 send roughly 2,539 texts per month while females send a blistering 4,050. The older, more conservative group of 18 to 24 year olds only sent an average of 1,630 text messages per month. No wonder cellular companies are charing an arm and a leg for unlimited text messaging plans. How many SMS messages are you good for every month? More →

100 Comments

Nielsen: U.S. digital music sales flat in 2010

By on September 27, 2010 at 10:02 AM.

Nielsen: U.S. digital music sales flat in 2010

According to analytics company Nielsen, digital music sales in the United States were flat during the first half of 2010; showing no positive growth from 2009. The data should be concerning to record labels as digital music sales rose 28% from 2007 to 2008 and 13% from 2008 to 2009. Nielsen’s Jean Littolff spoke with Reuters and explained: “I think this is a plateau, it doesn’t mean that this digital consumption is going to drop significantly.” Nielsen cited lack of consumer confidence and confusion over the plethora of ways to acquire your digital music online as possible reasons for the sudden slowdown. How about you? Are you buying less music these days? More →

56 Comments

Research concludes that tiered data plans are a win for consumers

By on June 29, 2010 at 7:23 PM.

Research concludes that tiered data plans are a win for consumers

smartphone-data-consumption-chart

FierceWireless has a great article in which Roger Entner from The Nielsen Company breaks down smartphone data usage obtained from 60,000 cellphone bills. Apart from the fact that more than 1/3 of smartphone users do not have data plans and that 23% overall use no data per month, that data reveals that 6% of smartphone users are going through half of the data consumed. And what data everyone else using doesn’t add up to a whole lot. Although averages are not the best example to point to for a number of reasons, the average smartphone user went through 298MB of data in Q1 2010, up 230% YoY. Despite this growth, the reality is that all but all but 1% of smartphones users stand to benefit from being on a tiered data plan. In fact, on the whole, the only losers when it comes to tiered data are the carriers, as they lose out on revenue each and every time someone cancels their unlimited plan and moves to a tiered plan. There are quite a few other interesting tidbits to be learned from the article, so do hit the jump to check it out. More →

55 Comments