Facebook on Wednesday announced at the company’s Marketing Conference that premium ads will now appear in its mobile application. Advertisements will be displayed on mobile news feeds — much like Twitter’s “promoted” tweets — starting immediately, with desktop logout screen advertisements scheduled to roll out in April. Previously, users would only see ads in the sidebar and news feed on the desktop version of Facebook. The move comes as the social networking giant is in the process of going public, and just after Twitter announced that it will bring ads to its mobile application. More →
Earlier today, Facebook released an update to its iOS client bearing version number 3.4. The new bits add a map view to Places check-ins, an improved News Feed, and a more intuitive Notification dashboard. Version 3.4 also allows users to unfriend stalkers, former significant others, or anyone else directly from their iPhone or iPod touch. The update is available immediately in the App Store, enjoy.
Facebook on Thursday denied earlier reports that HTC is preparing to unveil multiple Facebook-branded smartphones next month at Mobile World Congress. “This is really just another example of a manufacturer who has taken our public APIs (application programing interfaces) and integrated them into their device in an interesting way,” Facebook’s head of business development Dan Rose told reporters.”The rumors around there being something more to this HTC device are overblown.” Rose did not comment on whether or not Facebook is currently working on branded cell phones without HTC’s involvement. More →
We just received information from a tipster who apparently was part of a recent focus group for an upcoming device that appears to be a Facebook phone. Here are some features we anticipate will be part of the eventual Facebook handset based on questions asked at during the session:
- Location aware coupons: you pick main categories of interest. When you’re near any stores that fall into those categories, coupons are automatically pushed to your phone. Basically, it sounds like “Facebook Deals on steroids,” as our tipster elegantly phrased it.
- An always-on GPS service much like Google Latitude that would run in the background. The service would provide automatic “check-ins” and might share your location with friends.
- No local storage (or very little). Everything is cloud-based, including contacts, media, data, etc.
- Obviously the phone will include a camera, but everything will be uploaded automatically and stored in the cloud.
- A news ticker-style message notification system: all messages funnel into one mass inbox, sortable by type, but initially unfiltered. There will also be a ticker of some kind that reads off message content as it’s delivered, regardless of message type.
The handset itself wasn’t specifically referred to as a “Facebook phone,” though our tipster tells us they spent over an hour of the session talking about social media in addition to very specific things like “how many photos do you upload to Facebook a day”, and more.