MTV’s steady and somewhat sad transformation into a channel more widely know for reality TV programming than for music seemingly signaled the end of the music video era. But in February of 2005, YouTube came along and completely changed the game. Not only did YouTube’s massive popularity help bring the visual art form known as the music video back to life, the site quickly became an extremely popular destination for people to listen to music.
By 2015, YouTube had emerged as the unassuming king of music streaming, besting out industry heavyweights like Pandora and Spotify by a wide margin. In fact, during the first half of 2015, an estimated 57% of all 135.2 billion music streams were reportedly served by YouTube.