Pandora tries to boost revenue, implements audio ads

By on January 20, 2009 at 6:09 PM.

Pandora tries to boost revenue, implements audio ads

We’ve covered Pandora’s troubles before here on BGR and while the custom internet radio provider struggles to strike a workable deal with the RIAA, subscriptions just aren’t covering the bills apparently. Pandora, for those unaware, is a fantastic streaming music service that creates custom stations based on the tonal qualities of songs in its extensive catalog. By way of Twitter, Pandora clarified the fact that it has implemented audio ads in its guest streams. In other words, non-paying Pandora users may hear audio advertisements while subscribers ($36/year) will continue to enjoy unlimited music without interruption. No, we’re not talking about anything close to terrestrial radio’s music to ad ratio of 1:1 or worse – just a quick word from a sponsor every now and then. The move is a logical one of course, and we wouldn’t be surprised if Pandora ends up increasing its subscription charges as well. Users happy about the addition of audio commercials can send thank you notes directly to SoundExchange and the RIAA. Those of you unhappy about the news, will it stop you from using the service – or push you to subscribe?

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The Sound of (mobile) Music: Pandora and Last.fm fan out mobile offerings

By on December 20, 2008 at 8:44 AM.

The Sound of (mobile) Music: Pandora and Last.fm fan out mobile offerings

Two of the biggest names in the new wave of personalized internet radio, Pandora and Last.fm, have announced new mobile offerings this week that are sure to please subscribers. For those who aren’t familiar with these services, we’ll give you quick rundowns: Pandora is a free ad supported service (with an ad-free subscription option) that delivers custom radio stations based on the tonal qualities of each song. The user starts by entering an artist or song and Pandora continues the stream with songs of similar musical quality as determined by a panel of 50 analysts who have spent years listening to and cataloging songs. Last.fm on the other hand, is a similar free service (with enhanced subscription option) but it has a much bigger focus on social networking. It creates custom stations with similar tracks like Pandora, but relies on socially-applied tags when offering up new songs.

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