Motorola won’t be pulling any punches during the Super Bowl this year as it prepares to run a spot that calls out Apple’s iconic 1984 Macintosh television advertisement. The reborn cell phone maker uploaded its Super Bowl commercial to YouTube today in an effort to generate some buzz — and generate some buzz it will. Motorola’s “Goodbye 1984” ad references one of the most famous Apple commercials of all time, which compared Microsoft’s stranglehold on the PC market to Orwell’s famous novel, 1984. “2011 looks a lot like 1984,” the commercial contends, suggesting that it’s time for consumers to have choices beyond Apple’s iPad — namely, the upcoming Motorola XOOM. In any event, it’s a smart spot that is sure to make some waves and ruffle some feathers. Hit the jump for the full commercial.
UPDATE: A Motorola rep just reached out to clarify that this spot is a teaser for Motorola’s upcoming Super Bowl ad, not the actual ad, which will premier on Super Bowl Sunday. More →