Beats Electronics officially acquires MOG music service
Beats Electronics officially acquires MOG music service
Beats Electronics has finally acquired subscription music service MOG. “Beats was created as a response to the complete erosion of the music experience,” Beats' president and chief operating officer Luke Wood told USA Today. “Our whole reason for starting Beats was to try to bring emotion back into that experience. We believe music services is a vital part of that ecosystem.” MOG, which was founded in 2005, offers a music streaming service that competes with Spotify and Rhapsody. The company's library has more than 16 million songs available for free online and on a wide range of other devices for paying subscribers. Taiwanese smartphone manufacturer HTC is the majority owner of Beats, and the deal could open the door for a subscription music service built right into the company's Sense user interface.

