iPhone and iPad users account for 92% of mobile purchases, study finds

By on December 26, 2011 at 1:15 PM.

iPhone and iPad users account for 92% of mobile purchases, study finds

Users of Apple’s iPhone smartphones and its iPad line of tablets accounted for 92% of all mobile purchases made thus far in December, a recent study by eCommerce company RichRelevance found. That figure is up from April 2011 when a similar study conducted by the firm found that Apple’s iOS devices accounted for 88% of non-desktop online shopping. Beyond being more frequent shoppers, RichRelevance also found that iOS users are bigger spenders than their Android counterparts — the average purchase made from an iOS device was $123 in December while the average Android-originated mobile purchase amounted to $101. Both iOS users and Android users top those who shop from desktop PCs, as they spent an average of just $87 per order in December according to the company. Overall, RichRelevance found that shopping from mobile devices has doubled from 1.87% of all online shopping to 3.74% over the past nine months. More →

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Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

By on November 17, 2011 at 7:15 AM.

Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

Black Friday and Cyber Monday are typically two of the biggest shopping days of the year, and as consumers continue to use mobile devices more frequently to make online purchases, 2011 is shaping up to be huge for mobile shopping. A new study from ad network InMobi found that an estimated 60 million people will use a mobile device to bargain-hunt this coming Black Friday and Cyber Monday, and 21 million of them will make purchases on their devices. “The study highlights that mobile is cannibalizing desktop shopping and shows that mobile devices will be a critical tool in all facets of shopping this holiday season,” InMobi VP Anne Frisbie said in a statement. “It will be ubiquitous both in the store and online, and successful brands and advertisers have a tremendous opportunity to differentiate themselves by creating an exceptional mobile experience.” More findings from the study follow below in InMobi’s full press release. More →

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