InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple’s iOS mobile platform surged 12 points to surpass Google’s Android operating system in North American ad impressions. Apple’s share of 23.2% in October of 2011 increased to 35.3% in January, with Android losing 3.2% in the same time frame for a 32.7% share in January. Research in Motion’s BlackBerry mobile platform dropped 8.9% from October to January to an 11.6% share. “The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem,” said Anne Frisbie, vice president and managing director for InMobi’s North American operations. “Overall, we are excited to see InMobi’s available impressions exceed 55 billion in North America, and look forward to continuing our rapid growth through 2012.” The data comes from InMobi’s advertising network, which serves more than 93.4 billion ad impressions around the world each month. More →
In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required advertisers to spend a minimum of $1 million per campaign on its iAd platform, eventually cutting the price in half to $500,000 and then settling on $300,000. In addition to the reduced spending fee, Apple is looking to woo app developers by reducing the company’s cut of iAd profits from 40% to 30%. Apple has been losing share in the mobile ad market as Google continues to march forward. The search giant took in 24% of the $630 million in mobile ad revenue in the U.S. last year, up from 19%. Millennial Media placed second with 17% of the market and Apple was No.3 with a 15% share, down from 19% in 2010. More →
Apple’s vice president of mobile advertising Andy Miller has left the company to join Highland Capital Partners as a general partner, AllThingsD reported on Wednesday. Highland Capital Partners bills itself as a “venture capital firm focused on building companies in the communications, consumer, digital media, healthcare and information technology markets,” and says it has invested in over 225 seed, early and growth stage companies since 1988. 100 of those companies have gone public or were acquired by other firms. Miller sold his own mobile advertising firm, Quattro Wireless, to Apple for $275 million in 2010. Apple eventually stopped using Quattro’s technology and instead deployed its own iAd mobile advertising platform across its mobile devices including the iPad, iPhone and iPod touch. AllThingsD said Apple told its staff of Miller’s departure on Wednesday and that the firm will now begin to look for a replacement. More →
If your bid to acquire a company is being questioned by the FTC for “anticompetitive” reasons, you have to love when another high-profile company decides to enter the very same space. So for Google, Apple’s decision to launch its mobile advertising platform, dubbed iAd, could not have come at a better time. Google’s $750 million bid for mobile ad leader AdMob, who currently serves up a third of all mobile adverts, has been under serious scrutiny by the FTC. Antitrust regulators are citing concerns about the amount of money, or lack thereof, the users — mostly developers — of services like AdMob are paid. Google’s CEO Eric Schmidt commented on Apple’s new presence in the mobile ad space by saying it is: “evidence of a highly competitive market.” We thought he might say that. Will iAd, with its one platform target, really be enough to sway the FTC into green-lighting the AdMob acquisition? Only time will tell. More →
Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch Emeril Lagasse-style as there is now talk Apple is going to unveil its very own mobile advertising service on April 7th. Reportedly to be known as iAd (*face palm*), the service is thought to be built on top of Quattro Wireless, the mobile advertising company Apple snapped up in January. Not much else is known at present, although it is believed Apple might not be able to take full advantage of proximity-based advertising thanks to a patent recently awarded to Google. And as for Google, as much as it might loathe the idea of Apple making inroads to advertising, there could be a silver lining. Actual competition in mobile advertising could convince the federal government to allow Google’s acquisition of AdMob, held up as the government lawyers mill over whether or not to proceed with an anti-trust lawsuit, to finally proceed.