Millennial: Kindle Fire outpaces iPad adoption but Android sees huge share drop in November

By on December 20, 2011 at 6:00 AM.

Millennial: Kindle Fire outpaces iPad adoption but Android sees huge share drop in November

Usage of Amazon’s Kindle Fire has exploded since the tablet launched last month, but its rapid adoption wasn’t enough to keep Android from seeing its biggest share drop this year in November. Mobile ad network Millennial Media on Tuesday released its monthly Mobile Mix report for November, during which it saw Android’s share drop significantly while iOS and RIM’s BlackBerry platform showed gains. The firm reports that impressions served to Amazon’s Kindle Fire have grown at an average daily rate of 19% since the tablet launched last month, outpacing Apple’s iPad when it first launched in early 2010. As a whole, however, Android still lost six points compared to Millennial’s October numbers, falling to 50% in November. Read on for more. More →

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Millennial: Android tops mobile OS usage for 7th straight month, iPhone still top device

By on July 15, 2011 at 6:01 AM.

Millennial: Android tops mobile OS usage for 7th straight month, iPhone still top device

Millennial issued its June Mobile Mix report Friday morning, and it paints a picture that is very similar to May. Android was once again the most popular smartphone operating system in the month of June as it ticked up one percentage point to receive 54% of all impressions served by the Millennial Media network. iOS lost a point to fall to 26% while RIM shed two points to fall to 15%. Symbian and Windows Phone each gained a point to account for 3% and 2% of the impressions served, respectively. Of note, however, Windows Phone usage was up 31% quarter-over-quarter and BlackBerry OS usage was up 29% over the same period. Apple’s iPhone was still the top device Millennial saw in June with a 16.19% share, nearly triple the BlackBerry Curve, which was the second most popular device at 5.57%. The Motorola DROID filled the No. 3 spot with 2.95%, and the Samsung Nexus S and current-model BlackBerry Bold rounded out the top-5 with 2.71% and 1.99%, respectively. Apple was also the top vendor in June, as its devices accounted for 30.76% of Millennial impressions. Samsung was the No. 2 OEM with 14.94% and RIM held the No. 3 spot with 11.76%. Additional charts outlining more key data from Millennial’s Mobile Mix report follow below. More →

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Millennial: Android maintains lead in May, Windows Phone usage nearly doubled

By on June 15, 2011 at 6:00 AM.

Millennial: Android maintains lead in May, Windows Phone usage nearly doubled

Mobile advertising firm Millenial Media on Wednesday published its Mobile Mix report for the month of May, highlighting several interesting developments in the mobile market. Using ad impressions served to each operating system as a barometer for share, Millennial can give us a good assessment of the current smartphone and connected device markets. Android was flat compared to April maintaining its 53% share of Millennial impressions, and Apple’s iOS lost one percentage point in May as it slid to 27%. The iPhone still held an overwhelming lead as the most popular single device for the 20th consecutive month, however. Apple is also Millennial’s top-ranked manufacturer, with 30.84% of all ad impressions served to iOS devices. Samsung found itself in the No. 2 spot in May with 13.59%, followed closely by RIM at 13.30%. HTC and Motorola rounded out the top-5 with 10.98% and 9.47%, respectively. While Microsoft’s Windows Phone platform is still barely a blip on the radar, impressions to the OS did nearly double month-over-month, growing 92% compared to April. Apple’s iPad was the most popular “connected device” in May, growing 29% month-over-month. Hit the break for some more key data from May’s Mobile Mix report. More →

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