It took just over a month for iOS 4 to rack up 50% of iPhone traffic according to metrics from online advertising firm Chitika. Chikita has compiled data from over 9 million impressions from Apple devices on its advertising network and calculated that iOS 4 edges out iPhone OS 3.x.x, 50% to 49% respectively. Taking the top spot amongst OS 3.x devices with 29.87% of overall traffic is OS 3.1.3 , which is the latest firmware version prior to iOS 4 and the final version for the original iPhone. Interestingly enough, the latest 4.0.1 firmware update has only been adopted by 10% of iOS users in its first week of availability which suggests that iPhone users are not in a rush to apply this much ballyhooed signal strength software fix. More →
Strategy Analytics released its Q1 2010 metrics report for the U.S. Wireless carriers and it paints an interesting picture of the mobile landscape stateside. As expected, Verizon and AT&T led the pack with 92.8 million and 86.9 million customers, but were pretty much neck and neck where it really counts with churn, service revenue, data percentage of service revenue and ARPU being fairly similar when scaled. T-Mobile and Sprint showed a slight decline with each losing tens of thousands customers and reporting churns more than double that of Verizon and AT&T. Despite losing more customers than T-Mobile, Sprint still had the upper hand in service revenue, data percentage of service revenue and ARPU. Those were the figures for the big and medium players, so hit the jump to see how the little guys did. More →
The folks over at uLocate, makers of the popular GPS-centric WHERE application, have come through with some stats in order to help us better track the DROID as it leaves store shelves…and there’s a map for that. Oh irony. When you download WHERE from the Android market, uLocate (like any good developer) can tell: what model of Android phone you are using and where, roughly, you are geographically located. The DROID after its opening weekend was estimated to have sold close to 110,000 handsets (Bloomberg), and according to uLocate, 10% of those devices had downloaded WHERE (this number was based on 11,000 new WHERE DROID activations). Not bad. As of today, uLocate has tracked 21,000 new DROID activations, and is projecting that number to increase to 25,000 by tomorrow. What does this mean? WHERE typically has a 25% penetration rate on all Android handsets sold worldwide, and a 10% penetration rate on new Android devices during the first month of their release. If the 10% number holds true, which we are told historically it does, then there have been somewhere around 250,000 DROID units sold and in use since last Friday the 6th. That wouldn’t include any units that haven’t ended up in customers hands from telesales, or other sales channels. Again, this is just using past and present data from uLocate, but it should be realtively accurate if their download ratio stays the same. So where is the DROID dropping like it’s hot? New York currently has 12% of all DROIDs, LA has 6%, and DC has a respectable 5%. Check out the site for more info and other top cities. More →
AdMob issues June report; 46% of iPhone/iPod touch users are outside the US, Android OS share balloons
Oui oui! In its latest mobile metrics report, AdMob takes a look at the geographic distribution of the iPhone and iPod touch for the first time (publicly, at least). Truth be told, the results are pretty interesting. First, the background: AdMob serves mobile ads and is surely the go-to option for iPhone OS devs and mobile Web devs alike. The group analyzed data from over 16.8 million unique iPhones and iPod touch units browsing over 7,000 mobile sites and using over 2,500 different ad-toting apps over the course of June. Here are some highlights from AdMob’s findings:
- 54 percent of iPhone and iPod touch users are in the United States.
- Following the U.S., France, Germany and the UK each had more than five percent of all iPhone and iPod touch devices.
- iPod touch users represent 38 percent of total iPhone OS devices in North America.
- Of the 45 million iPhone OS devices Apple has sold, approximately 13 million iPhones and 12 million iPod touch units have been sold in the US. That leaves roughly 20 million devices spread across the rest of the world.
Looking beyond Apple, AdMob tosses=d a tasty little Android tidbit in last month’s report as well. “Requests from the Android OS increased 25 percent month over month. Android has five percent worldwide OS share and is slightly ahead of Windows Mobile for the first time.” Ok don’t get too excited — Android hasn’t yet exceeded Windows mobile’s market share where devices are concerned. Apparently Android users just do a whole lot more browsing and play with a whole lot more apps than WinMo users. Hit the jump for AdMob’s press release.