Looks like AT&T may be overhauling the data plans for its non-smartphone lineup. AT&T is reportedly ditching the name “MEdia Net” and rebranding all of its data packages with the brilliantly simplistic term “Data”. Accompanying the name change is a price drop, at least on AT&T’s unlimited messaging and data plan. The current MEdia Max Unlimited plan will become “Messaging and Data Unlimited” and will see a $5 price drop from $35 to $30. Family Talk and Business Talk customers who already have unlimited messaging can add on unlimited data for an additional $10 per month per line. Sounds a bit like Verizon Wireless’ Connect plan, with which AT&T is admittedly trying to compete. It is nice change to see some good old-fashioned competition driving prices down for consumers.