McGraw Hill: The discounted iPad 2 is just what schools needed

By on March 12, 2012 at 6:05 PM.

McGraw Hill: The discounted iPad 2 is just what schools needed

In a special January event at the Guggenheim Museum in New York City, Apple’s VP of marketing Phil Schiller announced that the Cupertino-based company was looking to change the textbook industry with iBooks 2 and iBooks Author. McGraw Hill Education believes that the new iPad, which was announced on March 7th, will truly revolutionize education. According to Vineet Madan, McGraw Hill’s vice president of new ventures, the discounted iPad 2 will now allow more schools to deploy iPads to their students for education. “I’ve long thought that the tipping-point price for a tablet is between $200 and $300,” Madan said in an interview with TPM. “Now that the entry-level iPad 2 has dropped by $100, and it’s now $399 for a 16 gigabyte version, we’ll see much more uptake. The iPad 2 still a phenomenally powerful device [and] our content performs incredibly well on that device. At the same time, we can build better things for new iPad.” Read on for more. More →

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Textbook publishers prepare content for iPad/e-ink readers

By on February 3, 2010 at 2:01 PM.

Textbook publishers prepare content for iPad/e-ink readers

eink screens

Major textbook publishers, including McGraw-Hill, Pearson, Kaplan, and Houghton Mifflin Harcourt K-12, have completed a deal with software company ScrollMotion Inc. to prepare their textbook offerings for digital outlets like the iPad. Textbook publishers, having seen the impact of technology and the internet on the newspaper industry, are desperately trying to stay ahead of the technology curve and viable well into the 21st century. Rik Kranenburg, group president of higher eduction at McGraw-Hill had this to say: “Nobody knows what device will take off, or which ‘killer app’ will drive student adaptations. Today they aren’t reading e-textbooks on their laptops. But ahead we see all kinds of new instruction materials.” The Wall Street Jounal, citing a report by research firm Compass Intelligence, predicts technology spending among educational institutions will increase $14.3 billion over a five year period (tracked from 2008 to 2013); a figure publishing companies clearly are not going to ignore. Check out the WSJ article for all the details. More →

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McGraw-Hill accidentally (on purpose?) leaks Apple Tablet on CNBC

By on January 26, 2010 at 5:56 PM.

McGraw-Hill accidentally (on purpose?) leaks Apple Tablet on CNBC

MG CEO iPhone Tablet

It wasn’t what McGraw-Hill CEO, Terry McGraw, said; rather it is that he said it at all. When asked by CNBC’s Erin Burnett about the Apple Tablet, McGraw had this to say: “They’ll make their announcement tomorrow on this one… And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format…The tablet is going to be just really terrific.” This is either a planned PR stunt by McGraw-Hill/Apple or an enormous flub by MG’s CEO. We have the video queued up for you after the break; the magic begins around 2:49. More →

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