PlayStation 3, Xbox 360 among most sought-after Black Friday items [infographic]

By on November 22, 2011 at 3:00 PM.

PlayStation 3, Xbox 360 among most sought-after Black Friday items [infographic]

What are consumers planning to buy on Black Friday? Computers and tablets, according to data compiled by Mashwork, which gathered data from thousands of Twitter users. 18% of consumers discussed buying computers and tablets, 17% want to buy DVDs, music and video games, 16% are most interested in shoes, 14% will buy clothes, 12% want to buy a new television and 9% are planning to purchase a new cell phone or camera. The remaining 14% are planning to purchase items outside of those categories. The most talked about item among all of those categories is a pair of black Air Jordan Cement 3s, followed by the PlayStation 3, Microsoft’s Xbox 360 console and Kinect accessory, Call of Duty: MW3 and the iPhone 4S. Read on for more information, including the full infographic. More →

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Windows 8 to give iPad and Android tablets a run for their money [infographic]

By on September 27, 2011 at 10:45 AM.

Windows 8 to give iPad and Android tablets a run for their money [infographic]

Microsoft’s upcoming Windows 8 operating system is poised to give Apple’s iPad and Android-powered tablets some tough competition according to social chatter following Microsoft’s public unveiling of the OS earlier this month. Social media listening firm Mashwork analyzed Twitter conversations between June 15th and September 22nd of this year, and found that opinions of Microsoft’s next-generation operating system are overwhelmingly positive at this early stage. Read on for more. More →

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Netflix beats Hulu Plus in social streaming showdown [infographic]

By on July 11, 2011 at 2:11 PM.

Netflix beats Hulu Plus in social streaming showdown [infographic]

When we last heard from social media listening firm Mashwork, we learned that future smartphone buyers were much more interested in purchasing the Samsung Galaxy S II than the 4G-friendly Motorola DROID BIONIC. Mashwork is back on Monday with some more interesting findings: according to the firm’s latest research, 45% more people prefer Netflix over Hulu Plus than vice versa. Pulling data from 10,283 relevant tweets between June 28th and July 6th, 2011, 29% of all users prefer Netflix over Hulu Plus for streaming movies and TV shows, while 20% prefer Hulu Plus over Netflix. Also of note, 51% of those accounted for in Mashwork’s study use both services and are hoping to cut the cord with their cable or satellite TV providers. Hulu certainly would like to have been positioned better in the study; Disney CEO Bob Iger confirmed at a recent Allen & Co conference that Hulu owners NBCUniversal, News Corp and Disney/ABC Television Group are currently trying to sell the company. Mashwork’s full infographic follows below. More →

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Samsung Galaxy S II set to outsell Motorola DROID BIONIC, study finds [infographic]

By on June 24, 2011 at 12:15 PM.

Samsung Galaxy S II set to outsell Motorola DROID BIONIC, study finds [infographic]

There are countless methods research firms use in an attempt to amass useful data for their analyses, and perhaps one of the most underutilized sources of sentiment at this point in time is social chatter. Several progressive firms have emerged recently, however, and they see the value in scouring the social web for freely-available data, and that data can be extremely valuable to researchers and businesses alike. Case in point: using online social mentions and opinion between April 1st and June 21st as a gauge, social media listening firm Mashwork has determined that the Samsung Galaxy S II is the more highly anticipated upcoming Android superphone compared to the Motorola DROID BIONIC. Data from 14,838 users across Facebook, Twitter and other social networking services shows that 68% of prospective buyers are interested in purchasing the Galaxy S II while 32% are interested in the DROID BIONIC. More specifically, 39% of of the unsolicited opinions gathered stated that they will purchase the Galaxy S II and 29% expressed interest in buying the phone. Meanwhile, 19% said they would be purchasing the DROID BIONIC and 13% simply expressed interest. In terms of trends, interest in the Galaxy S II is on the rise leading up to the smartphone’s launch while interest in the DROID BIONIC has decreased over the past two months. Mashwork’s infographic detailing social opinions on the two phones follows below. More →

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