In a rare interview, Apple’s Phil Schiller shared more details about the Retina MacBook, including secret features that Apple has never really talked about. On its face, this seems a little strange.
Sure, Apple talks about its products with the media all the time by promoting them before or around launch. Earlier this year, for example, Apple gave multiple news sites and publications access to the Apple Watch before it hit stores and it also talked extensively about Apple Music.
But it’s definitely strange to see Apple pitch the Retina MacBook during an interview — the device was released this past March, after all — rather than focus on the recently launched iPhone 6s and Apple TV or the upcoming iPad Pro. Is it possible that Apple, maybe for the first time in years, is actually afraid of a MacBook rival, Microsoft’s Surface Book? More →