You’ll have no problem spotting an Apple retail store when a new iPhone is launched, as fans usually line up for days in advance to make sure they get their hands on the upcoming new toy. However, Apple has apparently decided to change the perspective of its customers in this regard by convincing them to order devices from Apple.com rather than lining up for a device they might not get on release day. Obtained by Business Insider, an internal Apple memo on the matter from Apple retail chief Angela Ahrendts reveals the company wants to change the way customers shop starting with the upcoming Apple Watch and Retina MacBook launches. More →
Remember when Apple products had to be released before they appeared in extensive hands-on videos? Well that’s no longer the case, as Ukrainian electronics retailer Rozetka has just published an in-depth video of the unreleased Retina MacBook in action. We first saw an unboxing video starring the new laptop surface last week, and now a much more extensive look at the stunning new computer is available for your viewing pleasure. More →
The Retina MacBook went through its first benchmark test and some people are already freaking out about it after finding out the extremely thin and light laptop will deliver roughly the same performance of the 2011 MacBook Air. That wasn’t really a secret though, as Intel never hid the fact that the Intel Core M processor will deliver a performance that’s on par with computers launched four years ago. But to call the new MacBook a four-year step backward, like Business Insider does, is simply missing the point of Apple’s new laptop. More →
Though Apple’s recently unveiled Retina 12-inch MacBook is set to hit store shelves for a few days, a Geekbench benchmark of Apple’s newest hardware has shed some light on what type of CPU performance users can expect under the hood.
The Geekbench tests measured Apple’s entry-level 1.1GHz Retina MacBook featuring Intel’s new Core M processors. Tested twice, Apple’s svelte laptop delivered two single-core scores of 1924 and 2044 along with multi-core scores of 4038 and 4775.
But how do those numbers stack up to, say, the MacBook Air?
Though Apple’s recently unveiled 12-inch Retina MacBook has largely elicited positive feedback, not everyone has good things to say about the most recent addition to Apple’s notebook line. Given some of the compromises Apple made in order to get the device so incredibly thin, some of the complaints we’ve seen — it’s underpowered; one USB C port isn’t enough; MagSafe was awesome — aren’t completely out of left field.
All of the MacBook laptops Apple is currently selling come with flash storage on board, which significantly improves their overall performance. Moreover, putting an SSD into an old MacBook will offer you a nice performance boost, breathing new life into older OS X machines. However, SSD aren’t yet affordable, making so this faster storage option is still too expensive for many people.
That will soon change, PCWorld points out, as Intel and Micron have figured out how to build notebook-ready 10TB SSDs, a breakthrough that will help further drive down prices of SSDs, and potentially improve default MacBook storage options in the future. More →
The transition from MagSafe ports to USB Type-C is a painful-yet-necessary step for Apple and its customers, but that doesn’t mean we have to like it. Having a bunch of useless cords lying around the house is not something that any MacBook owner is looking forward to, which is why CollegeHumor’s latest video should strike a chord with Apple fans. More →
Samsung is going to start its global Galaxy S6 roll out on April 10th, a major product that will have a huge impact on the company’s bottom line this year. Samsung’s hopes are tied to both Galaxy S6 models, expensive devices that already triggered a record number of preorders from carrier partners, but Apple isn’t sitting idly by waiting for Samsung to put a dent in its iPhone 6 sales next quarter. The iPhone maker might have a variety of weapons at its disposal to keep the customers’ attention — and money — away from Samsung and on its own new iPhones and other upcoming products. More →
Apple unveiled its most daring MacBook yet last week, a 12-inch Retina device that’s slimmer and lighter than any other model, and which only ships with a single multi-purpose port that’s supposed to handle all your needs. The USB Type-C port, believed to be mostly Apple’s invention, recharges batteries and offers fast data speeds at the same time, though you’ll have to shell out additional cash for special adapters.
Apple’s new Retina MacBook drew a lot of attention last week for its ability to pack so many batteries into such a light and thin frame. The reason it’s been able to do this is because Apple made the new laptop’s logic board ridiculously small. In fact, Digital Trends has found that the new MacBook’s logic board is actually smaller than the Raspberry Pi, the tiny $35 computer that launched back in 2012. More →
Apple’s most innovative laptop yet is the Retina MacBook the company unveiled during its Spring Forward event last week, and it will be released on April 10th. Not long ago, when discussing potential MacBook performance concerns considering it mobile-grade processor, I said that you shouldn’t be surprised to see the MacBook perform rather well in day-to-day tasks, even though it might not match something like the MacBook Pro.