Apple amazed audiences in 2013 with an unexpectedly heartwarming holiday ad — called Misunderstood — which ended up netting the company a Creative Arts Emmy Award earlier this year for the most outstanding commercial of the year. The company on Sunday released a new commercial in time for this year’s holidays, and this time it has limited product placement, focusing instead on relationships. More →
The days surrounding Black Friday and Cyber Monday are always packed with some of the deepest discounts you’ll find all year long on gadgets and just about anything else. Not everyone wants to purchase everything on their holiday shopping lists in one sitting, however. As is the case each and every year, sometimes people who choose to wait get rewarded if they’re willing to dig — or if others are willing to do the digging for them.
HP has a brand new laptop model to take on the MacBook Air, the EliteBook Folio 1020 that’s even thinner than Apple’s ultra portable notebook. The new HP laptop weighs just 2.2 pounds and is 15.7mm thick, but Engadget reports that a slightly heavier 2.6-pound version will also be available in stores next year when the EliteBook Folio 1020 launches.
Comparatively, the 13.3-inch MacBook Air measures 17mm at its thickest point, and weighs 2.96 pounds. More →
Apple is widely expected to launch a smaller, thinner, fanless 12-inch Retina MacBook Air laptop next year, and it may feature a design made possible by Intel’s Core M “Broadwell” processor the chipmaker launched this year. CPU World has listed four brand new Intel Core M processor versions that are even better than the Core M chips Intel already launched, with MacRumors saying these Core M versions are destined for Apple’s upcoming Retina MacBook Air. More →
Microsoft is back to its old tricks again. The company still seems to be holding a grudge from back in the days of Apple’s “I’m a Mac” ad campaign, and it targets Apple every chance it gets in its various advertisements and marketing efforts. Last week, Microsoft informed us that its cheap $100 Lumia phone and a bunch of bundled accessories and services are a better buy than Apple’s iPhone 6, and now Microsoft is back to convince us that Lenovo’s latest ultra-thin Windows laptop is a better machine than the MacBook Air. More →
Apple will unveil new products for its iPad and Mac families on Thursday, with some reports only expecting a redesigned iPad Air 2 and a 27-inch Retina iMac to be unveiled on stage. However, other reports also say that a new Retina iPad mini will also be announced, with one new report from Taiwanese publication Digitimes claiming that Apple has a trick up its sleeve for the event. More →
Many reports so far have revealed that Apple is working on an even bigger tablet than the 9.7-inch legacy iPad, a 12.9-inch device — the iPad Pro — that would better appeal to professionals. The device is expected to arrive in mid 2015, according to people familiar with the matter that spoke with various publications, although it’s not clear what new differentiating features the device will have to offer. Meanwhile, Digitimes has learned that Apple might be developing two iPad Pro versions and one of them will supposedly offer users the kind of operating system that Apple has vowed not to make. More →
During the back-to-school shopping period (July 4th through Labor Day week), Apple saw notebook sales rise 16% year over year as customers clamored for the latest MacBook Airs and MacBook Pros, according to research firm NPD Group. Even more impressive is how well sales of Apple notebooks did in the final three weeks of the period, rising 27% year over year. That growth allowed Apple to capture 26.8% of the unit device share.
Overall, Mac OS-based products rose 14% year over year, partially helped by the recent price cuts and refreshed MacBook Air and MacBook Pro notebooks Apple has instituted in recent months. More →
The MacBook Air family is going to get a smaller, slimmer and significantly improved family member at some point in the future, and a new report from Jack March reveals that Apple’s upcoming 12-inch Retina MacBook Air will offer users a complete redesign. More →
So you’ve ordered your new iPhone 6, you’ve pondered the practicality of the Apple Watch and you’ve gotten all of your credit cards prepared for the launch of Apple Pay. Now what? According to AppleInsider, a source familiar with the company’s plans says that Apple has begun setting internal deadlines for mid-October, indicating that another media event is being scheduled for the second half of that month. More →