Apple’s senior vice president of worldwide marketing Philip Schiller got angry while on stage during Apple’s WWDC keynote this past June. “Can’t innovate anymore my ass,” he exclaimed as he gave the world a sneak peek at the future of Apple’s Mac Pro desktop computer. It might look like a little black garbage pail, but Apple says it’s a complete reimagining of the company’s professional-grade PC. Everything has been redesigned, inside and out, and the new model features floating-point performance that is up to twice as fast as the previous-generation Mac Pro thanks to new Intel Xeon E5 processors with up to 12 cores. It also features new DDR3 RAM that is twice as fast as the current Mac Pro and it touts up to 7 teraflops of graphics computing power. All of that and more is stuffed into a cylindrical enclosure that measures just 9.9 inches tall with a diameter of just 6.6 inches, but it comes at a price — Apple confirmed during Tuesday’s event that the new Mac Pro will start at the steep price of $2,999 with a quad-core Xeon chipset and 256GB of SSD storage when it starts shipping later this year. Apple also noted that the new Mac Pro will be assembled here in the United States.
Phil Schiller, Apple’s senior vice president of worldwide marketing, on Monday took the wraps off of the company’s new MacBook Air computers at its Worldwide Developers Conference in San Francisco. The 11-inch and 13-inch MacBook Air models have been upgraded with Intel’s new Haswell processor, improved battery life and 802.11ac Wi-Fi connectivity. The 11-inch model will now deliver 9 hours of battery life, while the 13-inch model will last a whopping 12 hours. The 11-inch model will start at $999 with 128GB of internal storage and the 13-inch will start at $1,099. The new MacBook Air will ship out to consumers today. Apple also announced a completely redesigned Mac Pro computer that will be built in the United States. The desktop is 1/8th the size of previous models and is equipped with a next-generation Intel Xeon processor. The computer also supports 20Gbps Thunderbolt 2 ports, gigabit ethernet, HDMI Out, USB 3.0, dual graphics and 4K resolution displays. The new Mac Pro will be available this fall.
Yes, Mac Pro fans, it looks as though you’re actually going to get a new version of your favorite desktop very soon. According to French site MacGeneration reports that Apple (AAPL) has told a French Apple reseller that it plans to release a new version of the Mac Pro this spring. Apple last week sent a letter to European retailers in Europe informing them that it was halting production of its current generation of Mac Pros, thus sparking speculation that it is preparing to ramp up production of the new Mac Pro shortly. The new Mac Pro will represent the first overhaul for Apple’s professional desktop computer since 2010.
In a letter sent to European retailers obtained by MacRumors on Thursday, Apple (AAPL) informed its partners that it will be halting Mac Pro sales due to a new regulatory requirement concerning the computer’s internal fans. The company will take final shipment orders from resellers on February 18th and as of March 1st it will no longer sell the Mac Pro in any “EU, EU candidate and EFTA countries.” The Mac Pro is considered a niche product and halting sales will have little to no effect on Apple’s earnings. It should also be noted that the high-end computer has not received an overhaul since 2010, however the company is expected to release a new model later this year.
Just because Apple (AAPL) is moving some of its production back to the United States, that doesn’t mean you should expect the next iPhone or iPad to carry a “Made in the U.S.A.” stamp on it. Fortune has done some detective work and has made a pretty convincing case that the Mac Pro will likely be the computer that Apple manufactures in the United States for three main reasons: First, the Mac Pro is very expensive and will still be profitable even if Apple is paying American wages; second, the Mac Pro is very heavy and thus expensive to ship, which means it makes little sense to make it all the way across the ocean when many of its buyers will be in North America; and finally, Apple sells under 1 million Mac Pros a year, which is around the expected yield from a $100 million factory like the one Apple is building.
Hidden configuration files found in Boot Camp Assistant suggest Apple (AAPL) may be readying a redesign for its iMac and Mac Pro line of computers, according to AppleInsider. The files contain information that lets the software know what Mac models can install a second operating system from a USB flash drive. While the list includes the existing MacBook Pro and MacBook Air computers, it also includes two new Mac models that have not been released yet — the sixth-generation Mac Pro and the thirteenth-generation iMac. AppleInsider speculates that Apple’s latest desktop computers may omit optical drives after looking at the data — the website notes that while Boot Camp’s list includes models with optical drives, most of the Macs in the supported list do not have physical media drives. More →
Apple unveiled updated laptops during its Worldwide Developer Conference keynote on Monday, but news regarding an update to the company’s desktop lineup was noticeably absent from Monday’s event. Rumors had suggested that Apple’s Mac Pro would receive a significant update and while the desktops did receive a modest spec bump, it was so minute that Apple didn’t even mention the changes on stage. As for the iMac, which was also rumored to be getting a Retina-fueled refresh, Apple’s all-in-one remained untouched. According to a recent report from The New York Times, however, this won’t be the case for much longer. ”Many Apple observers also wonder if Apple thinks that desktop computers are dead, since not a word was said about the iMac and Mac Pro,” The Times’s David Pogue wrote in a piece that ran soon after Apple’s WWDC 2012 keynote on Monday. “An executive did assure me, however, that new models and new designs are under way, probably for release in 2013.” More →
Apple’s Worldwide Developer Conference kicks off in a few short hours, but as is always the case, details surrounding the company’s announcements will continue to trickle out right up until Apple executives take the stage on Monday morning. To start things off, 9to5Mac reports that it has obtained specs for upcoming new MacBook Pro and Mac Pro models from unnamed sources. Available configurations will be as follows, according to the report: More →
Apple just did something the company hasn’t done very often in recent years — it completely surprised nearly every single person with the announcement of OS X 10.8 Mountain Lion, the next OS for the Mac. Inching a step closer to bridging the gap between iOS and OS X, Mountain Lion brings practically all of iOS’s featured apps to desktop and laptop computers. From Messages, which I’ve been waiting for ever since iMessage was announced, to built-in iCloud support, Notification Center, Game Center, Reminders, Notes, a much-improved Safari browser, AirPlay and more, the two OSes are practically the same now in terms of system apps. This is the first developer preview of OS X 10.8 Mountain Lion, and the OS will only improve before it is released in the summer. If you’re itching for my thoughts, though, you’ll find them after the break. More →
Apple may be switching back to NVIDIA for the upcoming Mac Pro’s primary GPU, according to an anonymous source speaking with MIC Gadget. The new Mac Pros will reportedly feature Intel’s upcoming Ivy Bridge chipset, which features 22 nanometer transistor technology and is more efficient than the previous Sandy Bridge processors. The site also suggests that the Cupertino-based company has been testing new processors with 8 cores and 20MB of cache. The overheating issues that have plagued previous models have been solved thanks to the 30% increase in heat dissipation efficiency afforded by Intel’s new chips. For graphics in the new Mac Pro, Apple has reportedly chosen NVIDIA’s “Kepler” platform, which is set to be released around the same time as Intel’s new CPUs. Apple is expected to launch its refreshed Mac Pro line in the third quarter this year, MIC Gadget stated. More →
Apple’s OS X Lion was downloaded more than 1 million times during its first day of availability, Apple said on Thursday. The Cupertino-based company made the announcement just as Microsoft announced its earnings results for the fiscal fourth quarter — merely a coincidence, we’re sure. Presuming these were paid OS X purchases and upgrades, Apple grossed more than $30 million from Lion in just one day. “Lion is off to a great start, user reviews and industry reaction have been fantastic,” said Phil Schiller, Apple’s SVP of Worldwide Product Marketing, in a statement. “Lion is a huge step forward, it’s not only packed with innovative features but it’s incredibly easy for users to update their Macs to the best OS we’ve ever made.” OS X 10.7 Lion is available now in the Mac App Store for $29.99. Apple’s full press release follows below. More →
Apple news site MacRumors on Friday discovered images of a new LED Display on Apple’s website. While the OS X Lion wallpaper could have meant that these are simply new product shots as opposed to an updated model we’re looking at, the URL of the image features the recently revealed part number “MC914.” This part number corresponds with a number seen in a recent leak that identified multiple forthcoming refreshed Apple products. The new LED Display will be nearly identical to the current model, though it will include a Thunderbolt I/O port for connectivity to Mac computers. Apple’s upcoming mid-2011 MacBook, MacBook Air and Mac mini refreshes are all expected to include new Thunderbolt ports as well. More →
We’ve already heard that new MacBook Air and Mac Pro models are on the way, and now there’s a report that Apple is poised to refresh its MacBook and Mac mini computers in the near future, too. According to 9to5 Mac, Apple will soon launch a new MacBook, part number MC914LL/A, with Thunderbolt I/O ports and a faster processor. Similarly, the Cupertino-based firm is expected to refresh its Mac mini line with new server model and standard models. There’s a possibility that a third built-to-order model will be available with a faster processor, too. According to 9to5 Mac the model numbers are:
MC936LL/A – J40, ULTIMATE – USA – Mac mini Server
MC815LL/A – J40I, BETTER – USA – Mac mini standard configuration
MC816LL/A – J40, BEST – USA Faster Mac mini