HTC (2498) unveiled a revamped strategy and a brand new smartphone lineup last year in hopes that it would reverse the slump it had endured since late 2011 when the iPhone 4S put an end to the vendor’s record revenue run. As great as that new One-series smartphone lineup was, HTC simply couldn’t compete with Samsung’s (005930) huge marketing budget and expansive carrier support. Now, HTC is back once again with a new flagship Android phone codenamed “M7” — and reportedly launching as the “HTC One” — and by all accounts it looks like this will be HTC’s most exciting smartphone yet. But will it be enough to divert attention from Samsung’s upcoming Galaxy S IV, which will reportedly be unveiled on March 14th? Our live coverage of HTC’s press conference follows below.
HTC (2498) finds itself in quite a predicament right now. As has been the case with HTC products for years, the vendor’s 2012 smartphone lineup was absolutely gorgeous. But as the iPhone and Galaxy smartphones continued to gain steam, Apple (AAPL) and Samsung’s (005930) huge marketing budgets and extensive carrier support left HTC scrambling. Unless the small Taiwan-based company shows us some very special smartphones this year, its decline will likely continue… and whatever HTC unveils on Tuesday will set the tone for what will either be an amazing comeback or saddening slide in 2013. HTC’s “M7” — or “HTC One,” as the phone will reportedly be called at launch — will almost certainly be on tap, and BGR will be reporting live from the press conference to bring you all the news as it breaks.
Bookmark this link, which will go live shortly before the event begins tomorrow, and make sure to head there for our live coverage of HTC’s press conference! Coverage will begin just before 10:00 a.m. EST / 7:00 a.m. PST.
HTC (2498) still has plenty of work ahead of it if the company hopes to regain the momentum it saw in mid-2011 when it reported six straight months of record revenue. Things have been rocky for HTC since then, and its short-term hopes for a rebound lie squarely on the shoulders of its upcoming flagship smartphone, code-named “M7.” The handset will be unveiled during a press conference on February 19th, but to whet eager fans’ palate ahead of next week’s event, HTC has released a short teaser video alongside a countdown clock that ticks down the seconds until the show begins. BGR will be reporting live from HTC’s press conference next week so be sure to tune in for all the news as it breaks. The M7 teaser video follows below. More →
Despite past lackluster sales, HTC (2498) apparently just can’t quit its “One” branding. Twitter user Evleaks, who has a very solid history of providing information on yet-to-be-released smartphones, writes today that HTC’s newest flagship smartphone will not be named the M7 but will instead simply be called the HTC One. This seems like a pretty questionable decision on HTC’s part since the company already has several phones with the “One” branding, including the One X and the One S, and the company risks creating confusion by adding yet another One to the mix. What’s more, none of HTC’s One devices have been top sellers and HTC is hoping that its newest flagship smartphone will be a breakout device that will put the company back in competition with rivals Samsung (005930) and LG (066570). Needless to say, simply recycling the “One” brand again may make HTC’s efforts to make its new device stand out more difficult.
HTC (2498) is banking heavily that its upcoming M7 smartphone will outsell its other recent releases and revive a company that has struggled to stand out in a crowded Android market. But how, exactly, does HTC plan on distinguishing the M7 from earlier models? In a new video from ETrade Supply showing off leaked M7 parts, we learn that HTC has decided to make the M7’s case flatter than the curved casings of its HTC One phones, while also adding a button on the side of the device that’s solely dedicated to opening the camera and snapping pictures. The casing is also slightly longer than other One series phones and has slightly sharper corners and straighter edges, thus giving the M7 more of a standard rectangle shape that’s similar to the HTC DROID DNA that it released last year. The full video showing off the leaked M7 case is posted below. More →
HTC’s (2498) flagship smartphone for 2013 has reportedly been revealed for the first time in new photos. Android Police published the images on Sunday, though the blog cautiously referred to the handset as “something that more than likely is the M7.” The HTC device pictured looks a bit different from the render revealed last week, though it is possible that the render was an early mock-up that no longer represents the phone’s finished design. Earlier reports suggested the M7 will feature a 4.7-inch full-HD display with a pixel density of 468 ppi, a 1.7GHz quad-core processor, a 13-megapixel camera and a 2,300 mAh battery. The leaked photos of the handset follow below. More →