We’ve said for a while that Motorola’s Moto G is one of the best smartphone bargains in the world and is now selling for as little as $80 off contract. Now, however, Nokia has decided to up the stakes and is selling its Lumia 521 for only $70 off contract through T-Mobile. The Lumia 521 is the most important Windows Phone model for Microsoft and Nokia because it’s been priced aggressively enough to make it a popular seller in key emerging markets. While the Lumia 521 isn’t for gadget fans who want the latest and greatest hardware, it does feature a 4-inch 800 x 480-pixel display, a dual-core 1GHz processor, a 5-megapixel rear camera, 512MB of RAM and 8GB of storage. These specs aren’t quite as strong as the Moto G’s but they’re definitely fine for anyone who wants a basic smartphone at a rock-bottom price.
Windows Phone has been far from a rousing success so far, but that hasn’t stopped Microsoft from trying to goose sales of Windows Phone devices in any way it can. AllThingsD reports that Microsoft’s latest strategy involves pushing Nokia’s dirt-cheap Lumia 521 into Walmart and selling it for $150 off-contract. The goal is to undercut the appeal of subsidized devices such as the iPhone and the Galaxy S4, which both sell for $200 or more at most retail outlets if users sign two-year service contracts. But by offering the Lumia 521 through T-Mobile without a service agreement and at a comparatively low monthly rate of $70 for voice and data, Microsoft may have found a clever way to attract budget-conscious phone shoppers. The Lumia 521 features a 4-inch 800 x 480-pixel display, a dual-core 1GHz processor and a 5-megapixel rear camera.
T-Mobile on Tuesday announced the upcoming availability of the budget-friendly Nokia (NOK) Lumia 521 smartphone. The low-end device is equipped with a 4-inch 800 x 480-pixel display, a dual-core 1GHz processor and a 5-megapixel rear camera. The handset also includes 512MB of RAM, 8GB of internal storage, a microSD slot, HSPA+ 21Mbps connectivity and the Windows Phone 8 operating system. The Lumia 521 is scheduled to be released in May and will be available in Walmart (WMT), T-Mobile and Microsoft (MSFT) retail stores. Pricing information was not announced, although Nokia previously said that the device will cost around $180 without carrier subsidies.