Luke Wilson gives the AT&T crew a little morale booster

By on December 24, 2009 at 12:18 PM.

Luke Wilson gives the AT&T crew a little morale booster

Life has got to be rough right now for AT&T employees. Thankfully, Luke Wilson has stepped up to the plate and recorded an internal memo for the folks at AT&T who might be struggling to get through the daily grind. After all, they have to deal with us as angry customers and it’s not their fault that the network is sub-par in some areas. Just like most of the characters he plays in movies, his tone in the message has that “you-can-trust-this-guy” ring to it. Hopefully AT&T employees can feel a little more confident now and leave work at the end of every day with a little spring in their step. Hit the read link to hear an audio file of the memo! More →

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What happened to being cool?

By on December 7, 2009 at 2:17 PM.

What happened to being cool?

notcool

Avril Lavigne. Luke Wilson. Whoopi Goldberg. Those three names don’t exactly jump out and immediately connect with us when we see them. And isn’t that the point of advertising? The point of branding? To connect to something, identify with it, and relate to it. Sure jazzy music and clean visuals (or dark, ominous tones with scary eyes) will help liven up your advertisement, but if you’re bringing a celebrity in to help, why don’t you make sure the celebrity is someone that people actually care about? I don’t mean to knock on Luke or Whoopi as I’m a fan of both (Canada can have Sk8ter chick), but while they might be intended to reach a certain demographic, in actuality they don’t help, they hurt. People pass it off as something they don’t care about. There’s no instant reaction or memorable moment that people will immediately remember or associate with any of those commercials. More →

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