The design of a company’s logo is extremely important. From the famed golden arches of McDonald’s to the iconic swoosh of Nike, a well-established and memorable logo not only helps instill trust and a sense of familiarity among consumers, it can also become an embodiment of quality.
Not surprisingly, many companies take their logo design extremely seriously and, in turn, are more than willing to shell out big bucks to get it done right. Steve Jobs, for instance, didn’t think twice about paying legendary designer Paul Rand $100,000 to create the famed NeXT logo. More recently, Pepsi spent a whopping $1 million for its 2008 logo redesign.