ShopAlerts brings location-based advertising to AT&T phones

By on February 28, 2011 at 8:19 PM.

ShopAlerts brings location-based advertising to AT&T phones

AT&T on Monday announced ShopAlerts, a new mobile advertising service that will introduce location-based ads to the AT&T wireless network. The service, developed by AT&T Advanced Ad Solutions and Placecast, will serve advertisements and special offers to subscribers’ cell phones when they are in the vicinity of a participating retailer. Initially, the service is only being offered in New York, Los Angeles, Chicago and San Francisco. “We are proud to take mobile marketing into the future with this unique offering that is being embraced by consumers and brands alike,” said Greg McCastle, senior vice president of AT&T Advanced Ad Solutions, in a statement. “ShopAlerts by AT&T enables brands/advertisers to help link consumer engagement with activation and ultimately to the point of sale.” The ShopAlerts service will be opt-in, meaning AT&T subscribers must elect to receive ShopAlerts ads before any related advertisements or deals will be delivered to their devices. AT&T’s full press release can be found after the break. More →

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New ‘Find My Friends’ feature coming to iPhone in iOS 4.3

By on January 13, 2011 at 11:50 PM.

New ‘Find My Friends’ feature coming to iPhone in iOS 4.3

Apple released its first developer build of iOS 4.3 on Wednesday and needless to say, developers have been on a treasure hunt ever since. We compiled a list of new iOS features last night, but an interesting one popped up early this morning. The forthcoming addition, found buried in the iOS code, is called “Find My Friends.” The purpose of the service is unknown for the time being, but the code suggests that it is tied to MobileMe. The name of the forthcoming feature obviously leads us to believe that Apple plans to add location sharing to MobileMe, likely in line with Google Latitude, which allows users to broadcast their locations to friends. More details will surely follow as new iOS 4.3 beta builds are released. More →

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