Apple adds "Try Before You Buy" to App Store… sort of
Apple adds "Try Before You Buy" to App Store… sort of
We were surprised to see the heading “Try Before You Buy” when browsing the Apple App Store on one of our iPhones, but after a bit more investigation… we stopped being surprised. The new try before you buy feature is actually a collection of applications that have both a “lite” and paid version available in the App Store. If a developer makes an application that is paid-only, like TomTom Navigation for example, there is no way to try that $40 application without buying it. Hopefully, Apple gets around to implementing a real try before you buy type system sooner rather than later.
[Via Pocket-lint]
It’s hard to fault a product that has been as successful as Apple’s App Store. Sales are through the roof, just about every major competitor has already copied the concept or at least plans to and perhaps most importantly, iPhone and iPod Touch users love it. As is often the case however, Apple seems to get a kick out of taking two steps forward while taking one step back. iPhone: Brilliantly usable and attractive UI, nice and functional, likely still the best touch experience on the market… but it completely lacks a plethora of basic and essential functionality. App Store: Likely the best mobile app distribution platform in the industry, wonderfully simple UI with great navigation, terrific organization with simple search functionality… but there is no way for a typical user to trial an App before buying it.
