It’s been a while since we’ve seen Samsung roll out one of their patented iPhone attack ads. Of course, with Galaxy Note 7’s exploding and causing fires on what seems like a daily basis, the company obviously has bigger fish to fry than poking fun at the iPhone 7’s missing headphone jack.
Stepping up to the plate, however, is Lenovo of all companies. In a new ad campaign that targets both the Galaxy Note 7 and the iPhone 7, Lenovo tries to sell consumers on picking up a Moto Z instead of the aforementioned flagships.
In a full-page New York Times ad that ran earlier today, Lenovo urges consumers to “go for something new, something different.” Why? Because the Moto Z doesn’t focus on incremental improvements but rather is a complete re-imagination of what a smartphone should be.