The term “entry-level” immediately reduces the appeal of smartphones in markets like the U.S. these days, as flagship phones are typically far more exciting and innovative. Still, it’s notable when a manufacturer goes to some length to differentiate an entry-level line of smartphones, and LG has done just that with its new L series. The L3, L5 and L7 are a new family of devices targeted at budget-conscious consumers that still want a solid Android experience. The L3 has a tiny 3.2-inch screen, an 800MHz processor and Android 2.3 Gingerbread. The L5 is slightly more impressive, with a 4-inch screen and Ice Cream Sandwich, and the L7 tops out the line with a 4.3-inch display, a 1Ghz processor and Android 4.0. Check out our hands-on photos of these three new wallet-friendly smartphones in the gallery linked below.
LG on Tuesday announced three more Android smartphones ahead of next week’s Mobile World Congress trade show in Barcelona, Spain. The “L-style” series will feature the Optimus L3 (3.2-inch), L5 (4-inch) and L7 (4.3-inch), three smartphones for design-conscious consumers. “Design is consistently the top or second most important factor for customers when choosing a mobile phone,” president and CEO of LG Mobile Dr. Jong-seok Park said. “With smartphones, we sometimes took a more functional approach to design but with L-Style we’re going back to our roots as a company focused on how our products fit into the lifestyle of our customers.” The “L-style” focuses on five major design elements: modern square style, “floating display” technology, more intuitive arrangement of keys, metallic accents and a “sensuous slim shape” to naturally draw one’s attention. The L5 and L7 will both launch with Android 4.0 in the first half the year and the L3 Gingerbread phone will be released in March. More →