Good news for Koodo customers who have spare HSDPA phones lying around, as the Canadian carrier today announced that it is now fully supporting HSDPA handsets. Koodo, a value brand owned and operated by Telus, was launched in mid-2008. One of its main selling points is the “Tab” payment system. With the Tab, customers are able to get a new phone at a discounted rate and pay for it in monthly increments. When the balance is paid off, customers start earning a positive balance on their Tab which can be used towards the purchase of a new handset. Koodo didn’t single out any HSDPA devices in its press release, although for now it looks like the only HSDPA phone being offered is the Nokia 3710, which is priced at $25 on a Tab, or $125 outright.
Since it was bought out by Rogers in 2004, Fido has always been somewhat of a discount brand in that it offers relatively cheap plans and an abundance of phones that can be had for little or no cost. Despite the fact it sells the iPhone 3G, Fido has in the past year become more and more of a discount brand as it started to heavily advertise plans starting at $17.50 per month that were intended to keep people away from competing low-cost brand like Telus’ Koodo, Bell’s Solo Mobile and Virgin Mobile Canada. As early as today Fido is going to completely rebrand itself as a discount brand by taking on a new look, eliminating system access fees, lowering the cost of all plans and offering even more in the way of low-end phones. But with all of the Canadian public lusting after multimedia rich smartphones, the only question is whether or not people truly want to settle for another discount brand offering low-end devices instead of all around price cuts in the Canadian wireless marketplace.