Redbox to adds video games to 5,000 more kiosks
Redbox to adds video games to 5,000 more kiosks
Redbox on Thursday announced that it will add video game rentals to an additional 5,000 kiosks beginning August 1st. The company announced last month that game titles for the Microsoft Xbox 360, Sony PlayStation and Nintendo Wii would be added to 16,000 more redbox kiosks by the end of June, and the total after this coming round of additions will approach 27,000. Redbox owns and operated approximately 33,000 rental kiosks around the country, and the company did not indicate if or when video games might be added to the remaining 6,000 kiosks. ”Whether customers are playing a new game or genre, trying a game before they buy it or simply entertaining friends and family, they’re embracing the availability of games at redbox,” said Joel Resnik, vice president of video games, in a statement. Company president Mitch Lowe continued, “More than 1.5 billion movie rentals and the positive consumer reaction to video games highlight the ongoing demand for physical media.” All game titles carried in redbox kiosks can be rented for $2 per night. Redbox’s full press release follows below. More →

