IDC: Amazon Kindle Fire may ‘radically redraw the media tablet market’
IDC: Amazon Kindle Fire may ‘radically redraw the media tablet market’
When Amazon’s Kindle Fire tablet begins shipping to end users on November 15th, it will have the potential to “radically redraw the media tablet market” according to market research and intelligence firm IDC. Unveiled on Wednesday, the Kindle Fire is a portable and flexible 7-inch tablet that will provide users easy access to a wide array of Amazon services. It is also one of the most accessible tablets to date, retailing for just $199.99 with no contract. ”We have long maintained that media tablets are additive devices, not replacements for PCs, and that’s why media tablet vendors—aside from Apple—have had trouble selling units at $500 and higher,” IDC analyst Tom Mainelli said in a statement. “By pricing the Fire below $200, Amazon gives cash-strapped mainstream consumers permission to own a third device (PC, phone, and now tablet) without having to justify its cost by attempting to use it to replace their PC. At that price a tablet can just be a table [sic]: A device that’s quite good at consuming media, writing short emails, and Web browsing.” IDC’s full statement follows below. More →









