Amazon shops Kindle Fire home screen to advertisers

By on May 18, 2012 at 9:15 PM.

Amazon shops Kindle Fire home screen to advertisers

Amazon is reportedly meeting with advertisers to pitch the idea of welcome screen ads on its popular Kindle Fire tablet. The retail giant is asking $600,000 for prime placement on the slate, according to a report from AdAge. Amazon currently offers its entire range of Kindle eReaders with advertisements that appear on the devices’ screen savers. Customers who opt to purchase a Kindle with ads enjoy discounts of between $30 and $50 off the purchase price of the devices; if Amazon carries the same model over to its Kindle Fire, the end-user cost of the tablet could drop by as much as 25% to $149. Following an explosive launch quarter that saw Amazon’s Kindle Fire take an estimated 14% of the global tablet market after less then two months of availability, the tablet’s market share reportedly tumbled as Apple’s $399 iPad 2 extinguished Kindle Fire demand. With rumors surrounding a $200-$250 “iPad mini” heating up, an ad-supported Kindle Fire with a reduced price tag may help keep Amazon’s 7-inch tablet in the running. More →

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Amazon's 10-inch Kindle Fire tablet due in Q3, report claims

By on May 18, 2012 at 5:45 PM.

Amazon's 10-inch Kindle Fire tablet due in Q3, report claims

Amazon 10-inch Kindle Fire Launch

Amazon’s second Kindle Fire tablet, an updated model with a 10-inch display, will launch in the third quarter this year according to a recent report. Backing away from its earlier reports placing the 10-inch Kindle Fire’s launch date in the second quarter, Digitimes on Friday cited market rumors in claiming that Amazon’s next tablet will launch in the third quarter. The site also reports that the launch of Amazon’s purported 8.9-inch tablet has been suspended. BGR exclusively reported more than a year ago that Amazon was developing two tablets, a 7-inch “Coyote” with a dual-core processor that launched as the Kindle Fire, and a 10-inch “Hollywood” tablet that is powered by a quad-core processor. More →

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iPad 2 said to have extinguished Kindle Fire demand

By on May 9, 2012 at 2:45 PM.

iPad 2 said to have extinguished Kindle Fire demand

Apple IPad Tablet

Amazon’s Kindle Fire tablet exploded onto the scene late last year. Despite only being available for a month and a half in the holiday quarter, Amazon shipped nearly 4 million Kindle Fires in its launch quarter to take 14% of the global tablet market according to market research firm IHS iSuppli. While many touted the tablet as the iPad’s biggest competitor, Apple’s CEO Tim Cook insisted that Amazon’s tablet had absolutely no impact on iPad sales. Now, in the first quarter of 2012 it looks like the tablet that was once said to be Apple’s biggest tablet threat may have seen drastically reduced demand following Apple’s move to drop its pricing on the previous-generation iPad 2 to $399. More →

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Kindle Fire market share tumbles in Q1 as new iPad launches

By on May 3, 2012 at 1:35 PM.

Kindle Fire market share tumbles in Q1 as new iPad launches

Kindle Fire's market share tumbles

Amazon’s Kindle Fire debuted and found rapid success, recording an explosive first quarter and capturing a 14% share of the overall tablet market. The latest numbers from comScore indicate the Kindle Fire had almost doubled its share of the U.S. Android tablet market over the past two months to 54.4%. According to market research firm IDC, however, Amazon’s market share tumbled from 16.8% in the fourth quarter of 2011 to just over 4% last quarter, pushing Amazon to the No.3 spot behind Apple and Samsung. The Cupertino-based company shipped 11.8 million iPads, down from 15.4 during its holiday quarter, and increased its worldwide share from 54.7% to 68%. Samsung took advantage while Kindle Fire sales slid and regained the No.2 position while Lenovo captured the fourth spot, followed by Barnes & Noble. Read on for IDC’s press release. More →

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Kindle Fire ignites Android tablet market, overtakes Google in U.S.

By on April 27, 2012 at 10:25 AM.

Kindle Fire ignites Android tablet market, overtakes Google in U.S.

Amazon’s Kindle Fire has seen rapid adoption among tablet buyers since its release last November. The device had an explosive debut quarter, giving it a 14% share of the tablet market. According to the latest numbers from comScore, the Kindle Fire has almost doubled its share of the U.S. Android tablet market over the past two months from 29.4% in December to 54.4% in February. In other words, more tablets running Amazon’s version of Android were sold in the U.S. than tablets running Google’s version of Android. Amazon’s tablet is followed by the Samsung Galaxy Tab family, which had a combined 15.4% share in February, and the Motorola Xoom with a 7.0% share. The ASUS Transformer and Toshiba AT100 rounded out the top five with 6.3% and 5.7% of the market, respectively. The research firm also found, when analyzing page view consumption, that 10-inch tablets had a 39% higher consumption rate than 7-inch tablets and a 58% higher rate than 5-inch tablets. Read on for comScore’s press release. More →

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Apple iPad to dominate tablet market through 2016

By on April 24, 2012 at 8:55 AM.

Apple iPad to dominate tablet market through 2016

According to a recent report from Forrester Research, Apple’s iPad tablet PC will continue to lead the tablet market through 2016 despite increased competition. The Cupertino-based company’s iPad is expected to account for 53% of the global tablet market in 2016, at which time emerging markets may account for nearly 40% of all tablet sales, The Financial Post reported on Monday. Over the next five years, the global tablet market is estimated to increase to 375 million devices, up from 56 million sold in 2011, for a total global base of more than 760 million tablet owners. The report identifies Amazon’s Kindle Fire as the only viable alternative to the iPad, while devices from Google and Research In Motion are said to be failing to keep pace with Apple’s tablet. Forrester also indicated that by 2016, about one-third of all tablet sales will be for businesses, accounting for roughly 122 million units. More →

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Tablet sales to double in 2012

By on April 10, 2012 at 12:40 PM.

Tablet sales to double in 2012

Worldwide consumer tablet sales are forecasted to reach 118.9 million units in 2012, according to market research firm Gartner. The figure represents a 98% increase from 2011, when Gartner says 60 million media tablets were sold. The firm predicts Apple’s iPad will continue to be the dominant tablet and is projected to account for 61.4% of worldwide sales in 2012, despite the success of Amazon’s Kindle Fire and the arrival of Microsoft’s Windows 8 platform. Read on for more. More →

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Major non-Google Android device coming this year, says Skyhook CEO

By on April 5, 2012 at 7:55 PM.

Major non-Google Android device coming this year, says Skyhook CEO

Skyhook Wireless CEO Ted Morgan claims that a “major” non-Google Android smartphone will be released at the end of this year. The handset will reportedly be based on the Android operating system, however it will not be controlled by Google — similar to Amazon’s Kindle Fire. “I’m spending a lot of time with companies forking Android,” Morgan said to Technology Review. “Nobody wants to just be a manufacturer for Google. You see that with what Amazon has done, where they made it their own, and you also see a whole host of manufacturers taking Android down their own path.” Read on for more. More →

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Apple reportedly testing 7.85-inch iPad prototype

By on April 5, 2012 at 9:05 AM.

Apple reportedly testing 7.85-inch iPad prototype

Apple is reportedly “noodling with” a smaller 7.85-inch iPad model in its labs, according to John Gruber of Daring Fireball. Gruber revealed the information on an episode of The Talk Show after host Dan Benjamin asked if Apple was going to come out with a smaller tablet. “Well, I don’t know. What I do know is that they have one in the lab…a 7.85 inch iPad that runs at 1024×768… it’s just like the regular iPad shrunk down a bit,” Gruber said. “I’ve heard from multiple people that this is something that they’re kind of noodling with.” He went on to say that he has not heard anything regarding Apple’s plans to release the smaller model, and it is unclear if it will ever make it to market. Gruber speculated that Apple may have prepared the prototype in response to the Kindle Fire. He also suggested that it could possibly be unveiled at the Cupertino-based company’s Worldwide Developers Conference, since it’s unlikely that Apple will unveil a new iPhone at the event. We have seen numerous rumors regarding a smaller 7.85-inch iPad in the past. The slate is expected to be priced in the $249 to $299 range and could launch in the third quarter of 2012. More →

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Amazon may launch three more Kindle Fires in 2012

By on March 27, 2012 at 11:50 AM.

Amazon may launch three more Kindle Fires in 2012

Amazon may bring three new versions of its Kindle Fire tablet to market in 2012, according to a report from Taiwan Economic News. Matching up with earlier rumors that have suggested the retail giant would introduce a larger device, the site reports that Amazon is readying an 8.9-inch model with a screen resolution of 1,920 x 1,200 pixels. The publication also suggested that Amazon will introduce a low-end 7-inch model with a resolution of 1,024 x 600 pixels, as well as a medium to high-end 7-inch model that will include a 1,280 x 800-pixel display. While Apple CEO Tim Cook claimed that Amazon’s tablet had no impact on iPad sales, the Kindle Fire managed to capture 14% of the tablet market in its debut quarter. More →

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Next-generation Kindle Fire tablet could be nearing production

By on March 22, 2012 at 3:50 PM.

Next-generation Kindle Fire tablet could be nearing production

BGR exclusively reported nearly a year ago that Amazon was working on two new devices that would push the retail giant beyond eReaders and into the tablet space. The first, a dual-core Tegra 2-powered slate, would launch six months later as the Kindle Fire and propel Amazon into the No.2 spot among global tablet vendors after just half a quarter of availability. The second tablet was said to be a 10-inch offering powered by NVIDIA’s quad-core Tegra 3 chipset, but we have yet to see it materialize. Numerous reports have suggested that the larger Kindle Fire was pushed back from its originally scheduled debut, and the tablet will now launch in the second quarter this year. While Amazon has yet to reveal any plans for a larger Kindle Fire, DigiTimes reported on Thursday that the company placed initial chassis orders with Taiwan-based Catcher Technology for a new Kindle Fire tablet, suggesting production could begin soon. The report did not specify the size of the chassis on order. More →

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Amazon’s Android app store celebrates one year and 31,000 apps

By on March 15, 2012 at 12:45 PM.

Amazon’s Android app store celebrates one year and 31,000 apps

Amazon on Thursday announced that its mobile marketplace, the Amazon Appstore, is celebrating its first birthday. The company is kicking of its celebration with a week of deals on some of its most popular apps. “Customers have used the Amazon Appstore to test drive and buy millions of apps and games for their Kindle Fire and other Android devices in the first year alone,” said Aaron Rubenson, director of Amazon Appstore for Android. “To thank customers for shopping with us, we worked closely with our developers to offer special discounts on some of the most popular apps all week long.” Amazon’s selection of Android apps has grown nearly eight-fold since it launched last year, from 4,000 apps to over 31,000. In its first year, the most downloaded paid app was Cut the Rope, followed by Angry Birds and Where’s My Water. The most downloaded free app was Angry Birds Free Edition, followed by Netflix and Solitaire by MobilityWare. Read on for Amazon’s press release. More →

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Apple’s tablet share slides in Q4 following Kindle Fire launch

By on March 13, 2012 at 6:20 PM.

Apple’s tablet share slides in Q4 following Kindle Fire launch

Tablet shipments increased 56.1% in the fourth quarter of 2011 to 28.2 million units worldwide, according to market research firm IDC. A total of 68.7 million tablets were shipped in 2011, up 155% over 2010. Apple shipped 15.4 million iPads in the fourth quarter representing 54.7% of the global market, down from 61.5% in the third quarter of 2011. Amazon shipped an estimated 4.7 million Kindle fire tablets to grab 16.8% of the global market, while Samsung increased from a 5.5% share in the third quarter to 5.8% in the fourth. Barnes & Noble, despite shipping more units than in the previous quarter, saw its worldwide market share fall from 4.5% to 3.5% in the fourth quarter. Pandigital rounded out the top five with a 2.5% of the market share. IDC predicts that low-cost Android tablets will help Google’s mobile platform overtake Apple’s market share by 2015, however iOS will remain more profitable. Read on for IDC’s press release.

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