According to a brand new study from Consumer Intelligence Research Partners, those Amazon customers who own a Kindle spend $1,223 on Amazon products annually. Amazon customers without the tablet spend “just” $790 annually. This $443 gap means that Amazon’s strategy of selling Kindle Fire tablets at near zero margins is working like a charm. Keeping the Kindle device pricing low is creating an army of consumers who are spending freely on Amazon products. In the light of these numbers, it could make perfect sense for Amazon to not only sell its tablets at zero margins, but maybe even below cost. More →
Amazon’s eReaders aren’t just for books anymore. A survey conducted by App Annie and IDC shows that although the iOS App Store and Google Play still dominate the mobile gaming world, the Kindle Fire, which uses Amazon’s own proprietary app store, was the most popular Android-based gaming tablet of Q3 2013. Of the 1,117 respondents, over 10% voted for the Kindle Fire as their favorite mobile gaming device, topping even Nintendo’s DS and 3DS lineup. Normal Android tablets with Google Play received closer to 5%. The survey also shows that Android’s smartphones are the most popular mobile gaming devices, amassing around 20% of total votes. Apple remains the undisputed leader of the mobile gaming scene, especially in terms of revenue, but Android is continuing to creep closer every quarter. More →
Last February, Amazon had 28 million unique viewers for its video content, far behind Yahoo’s 43 million unique viewers. But according to fresh comScore numbers, Amazon had vaulted to nearly 38 million uniques by July, while Yahoo had dropped to 42 million. The video distribution landscape is now changing at an amazing clip. What is even more jaw-dropping than Amazon’s unique viewer growth is the number of minutes spent by an average viewer; it doubled from 13 minutes to 26 minutes in just six months. Yahoo’s average viewing time also grew substantially, from 53 minutes to 77 minutes. More →
Amazon’s high-definition Kindle Fire HD tablets stole the spotlight last fall, but the company’s entry-level Kindle Fire might have been the real star of the show. At just $159, Amazon’s tiny tablet continued the company’s original tablet strategy and steered clear of Apple’s iPad in favor of affordability and mass-market appeal. The second-generation Kindle Fire was better, faster and cheaper than the original model but it was still a bit buggy and left plenty of room for improvement. Fortunately, big improvements are exactly what we can expect from Amazon’s third-generation Kindle Fire model set to debut this coming fall. More →
Amazon’s first-generation Kindle Fire was absolutely not an iPad killer, and that’s exactly why it was so successful. The online retail giant sought not to compete with Apple’s juggernaut but rather to open a new door, one that would focus on a more compact design and far more affordable pricing. At $499, the iPad was a tremendous value. At $199, the Kindle Fire was a steal. But the Kindle Fire was just the beginning and affordability alone would only take Amazon so far. The company’s current Kindle Fire HD models were the result of that realization, though they were merely the tip of the iceberg. With its next-generation Kindle Fire HD tablets that are set to debut this fall, Amazon is taking things to a completely different level — and its rivals should be worried. More →
Amazon is planning a complete overhaul of its Kindle Fire tablet lineup for 2013 and BGR has learned exclusive details about the forthcoming devices. As the first company to put a significant dent in Apple’s tablet market share following the iPad’s debut, expectations are always high when Amazon prepares to launch new hardware. Kindle slates are still the second most desired tablet series behind Apple’s iPad lineup according to one study, and while Samsung passed Amazon last year to steal the No.2 spot in terms of global tablet shipment volume, Samsung is stumbling right now and its new tablets are anything but impressive. As Amazon’s top bookselling rival backs away from tablet hardware and clears some extra space for Amazon to thrive, CEO Jeff Bezos and his team will look to push ahead with brand new devices set to debut in the coming months. More →
The iPad is still by far the most widely used tablet for surfing the Web in North America, but it can no longer claim to lord over 90% of all North American tablet traffic. Via AppleInsider, the latest numbers from mobile advertising firm Chitika show that the iPad accounted for roughly 79% of all mobile traffic in the last week of December, a dominant share that was nonetheless a seven percentage point drop from the previous week. More →
Amazon’s (AMZN) first Kindle Fire took the holidays by storm last year. Following a white-hot debut, Amazon’s slate had reportedly taken 14% of the global tablet market in the fourth quarter of 2011 despite being available for only six weeks in the quarter. This holiday season was a different story though, as new entry-level tablets from Google (GOOG), Barnes & Noble (BKS) and Apple (AAPL) gave consumers a number of attractive options they didn’t have last year. More →
Have an old Kindle Fire lying around? Don’t trade it in just yet because with a little bit of tinkering, you can turn it into what amounts to a Google (GOOG) Nexus 7. XDA-Developers user “Hashcode” has written up instructions on how to install Android 4.2.1 on an original Kindle Fire with almost every feature intact. If you can live without the microphone (sound still works), deep sleep mode, Swype keyboard, multi-user profiles and USB camera support, then you’re good to go. All of the major tablet features including hardware-accelerated HD video for YouTube and Netflix (NFLX) work smoothly, and Liliputing’s hands-on video suggests the transformation works really well for browsing and games. The only downside is the battery life is not very good. True, you won’t get the Nexus 7’s higher-resolution display or sleeker design either, but it’s still a handy way to repurpose an old tablet. More →
Amazon (AMZN) has reportedly contracted Foxconn to build its long-rumored “Kindle smartphone” according to the Taiwan Economic News. The news corroborates Digitimes’ report late last month that Foxconn will have the smartphones ready for a mid-2013 launch. The site claims Amazon has ordered 5 million smartphones with each unit said to cost between $100 to $200. Finally, the report states Foxconn will be working with touch panel makers J Touch and Young Fast Optoelectronics to receive supply parts for Amazon’s smartphones. J Touch Corp. recently revealed a 5-inch “WhiteMagic” touchscreen display that promises brighter images and longer battery life. An Amazon smartphone would presumably run on Android, as is the case with the Kindle Fire tablets.
Amazon’s (AMZN) Appstore is on fire. While the marketplace may not boost as many apps as Google’s (GOOG) Play Store, it has seen substantial growth in the past year. In fact, the company announced on Thursday that its Appstore has seen downloads increase more than 500% since last year. Amazon also revealed that the number of developers utilizing in-app purchasing doubled in the third quarter and that 23 of the top 25 grossing apps now incorporate the technology. More →
Amazon (AMZN) on Tuesday announced that sales of its popular line of eReaders and tablets doubled over Black Friday and Cyber Monday. While the online retail giant was quick to announce its latest milestone, it failed to give actual sales figures yet again. Instead, Amazon said that this past weekend was its best ever for the Kindle family and Cyber Monday was the single best day for Kindle sales worldwide. The newest Kindles have remained on the top four spots on the company’s bestseller list since launching nearly three months ago. Amazon notes that nine out of the top 10 best-selling products listed on its site worldwide have been Kindles, Kindle accessories and digital content. More →
Earlier this week, Amazon (AMZN) updated its homepage to include an advertisement attacking Apple’s iPad mini and promoting its own line of Kindle Fire tablets. As it turns out though, the advertisement isn’t accurate. As first spotted by Business Insider, Amazon flaunts the Kindle Fire HD’s dual stereo speakers and claims the iPad mini only includes a mono speaker when it in fact has stereo speakers as well. Early reviews of the iPad mini have praised not only the tablet’s speakers but the device as a whole, excluding the low resolution display of course. This isn’t the first time a company has run an advertisement that includes fake information that could mislead consumers, of course, so Amazon’s fact-challenged advertisement shouldn’t be all that surprising.
UPDATE: AppleInsider reports that Amazon has now pulled the ad.