Acer chairman eyes MacBook Air-like ultrabooks for PC growth

By on January 19, 2012 at 10:15 PM.

Acer chairman eyes MacBook Air-like ultrabooks for PC growth

Acer chairman JT Wang on Thursday reaffirmed the company’s dedication to the new “ultrabook” market, further distancing his company from the low-margin netbooks that have dominated its PC lineup in the past. Following the success of Acer’s first-generation ultrabook — the Aspire S3 reportedly shipped between 250,000 and 300,000 units during its first quarter of availability — Acer plans to launch new ultrabook models in both the second and third quarters this year. According to DigiTimes, Wang estimates that Windows and Intel-powered ultrabooks will account for between 25% and 35% of the company’s PC sales in 2012. Wang expects notebook shipment volume to slide between 10% and 15% sequentially in the first quarter, however he expects full-year shipments to grow 10% compared to 2011. While sales in the U.S. and Europe are likely to remain relatively slow according to Acer, the company projects strong sales in Brazil, the Philippines, Thailand and other Southeast Asia markets. More →

No Comments

Windows 8 will be huge for Microsoft and PC industry, Acer CEO says

By on November 1, 2011 at 1:05 PM.

Windows 8 will be huge for Microsoft and PC industry, Acer CEO says

Microsoft’s upcoming next-generation operating system will be the driving force behind the company’s triumphant “re-rise” according to Acer chairman and CEO, J.T. Wang. While Microsoft maintained a 91.86% share of the global operating system market in October according to Net Applications — Apple’s OS X was No. 2 with just 6.94% of the market — the company’s mind share is still in decline along with its mobile business. In an interview with DigiTimes, Wang said Windows 8 will reverse this trend while also greatly improving the Windows user experience on PCs. Microsoft is directly addressing consumer demands with Windows 8, Wang said, rather than adding “unnecessary functions” that users openly objected to. The Acer chairman sees Windows 8 as not only a big boost for Microsoft, but also for the PC industry in Taiwan and abroad, which has seen slowed growth in recent quarters. Microsoft said it will release its new PC operating system some time in the second half of 2012. More →

No Comments

Acer cuts 2011 tablet sales forecast in half to 2.5M units, blames poor sell-through, competition

By on June 24, 2011 at 3:50 PM.

Acer cuts 2011 tablet sales forecast in half to 2.5M units, blames poor sell-through, competition

Acer on Friday drastically lowered its 2011 shipment forecast for tablet PCs, Taiwan Economic News reported. The company now anticipates shipping approximately 2.5 million consumer tablets in 2011, down 50% or more from earlier projections of between 5 and 7 million units. Acer chairman J. T. Wang said at a shareholder meeting that Acer would likely meet its second-quarter shipment goals, which are down 10% sequentially, and that third-quarter shipments could be marginally better. Wang said performance will likely not improve until the company’s planned restructuring is completed in the fourth quarter, however. Company president Jim Wong said the company lowered its tablet shipment forecast due mainly to excessive inventory that has built up at distributor locations. Wong believes end user sales have been lower than expected because of strong competition from competing tablet models. More →

32 Comments

Acer to focus on value, innovation instead of volume

By on April 8, 2011 at 4:50 PM.

Acer to focus on value, innovation instead of volume

Acer appears to have taken company founder and former CEO Stan Shih’s recent advice quite seriously. Late last month following news that Acer had lowered its guidance for the first quarter of 2011, Shih said Acer needed to overhaul its business if it hoped to remain competitive. He also noted that Acer should focus on improving its profit margin rather than becoming a leader in the PC market by shipment volume, as had been the company’s goal. Just two days later, Acer announced that its CEO, Gianfranco Lanci, was resigning from the company. Now, Acer’s interim CEO J. T. Wang said on Thursday that the company will indeed shift its focus away from shipment volume and will instead spend more time and money on research and development in an effort to deliver value and innovation to consumers. As an example, Wang said that Windows 8 and its support for ARM-based platforms would provide opportunities for new netbook and notebook designs. Wang also noted that while tablet sales will have an impact on sales of traditional computers, the devices’ impact on the market will not be dramatic enough to “kill” notebook computers or netbooks. More →

3 Comments

Acer CEO resigns as company hits rough patch

By on March 31, 2011 at 9:09 PM.

Acer CEO resigns as company hits rough patch

It appears as though Acer founder Stan Shih will get his wish, as news of CEO Gianfranco Lanci’s resignation could mark the start of a much needed overhaul. Shih, who retired from the company in 2004, said on Tuesday that Acer is in need of an overhaul and a shift in focus from being a leader in the PC market to increasing profit margins. On Thursday, Acer announced that Lanci is resigning effective immediately, and company chairman J. T. Wang will step in as interim CEO until the company finds a suitable replacement. “The personal computer remains the core of our business,” said Wang in a statement. “We have built up a strong foundation and will continue to expand within, especially in the commercial PC segment. In addition, we are stepping into the new mobile device market, where we will invest cautiously and aim to become one of the leading players.” Wang continued, “In this new ICT industry, Acer needs a period of time for adjustment. With the spirit of entrepreneurship, we will face new challenges and look to the future with confidence.” More →

6 Comments