Microsoft announced today that it will be teaming up with Sun Microsystems on a web search deal in an attempt to move one step closer to catching up with Google. It would appear as though Microsoft is getting pretty aggressive with its partnerships and expansions this year. First, it announced a partnership with LG for future Windows Mobile devices from the South Korean electronics company. Then there was the deal with Hewlett-Packard and the plan to add a new search toolbar to its future machines. Now, the partnership with Sun stipulates that users who download the Java platform will also be prompted with an option to download the MSN Toolbar for direct web searches using Microsoft’s engine. Yusuf Mehdi, SVP of Online Audience Business at Microsoft, said, “This deal will expose Live Search to millions more Internet users and drive increased volume for our search advertisers.” Things are getting intense for the continued fight for search engine market share as Microsoft had to aggressively outbid several other would-be Sun suitors for this deal. With Google holding 63% of the search engine market and Microsoft at 8.3%, it’s pretty clear that Microsoft has a long road ahead of it.
Emoze has been a top player in the push email realm for quite a while now. Known for its consistent victories in speed battles with Blackberry, Emoze can likely push new mail to your smartphone faster than any other option on the market. There have been a few drawbacks to the service in the past such as an automatically-added Emoze signature, support for only one email account at a time and handset limitations. The third item mentioned however, has been a point of focus for Emoze in recent history however. Beyond its Symbian support Emoze has added Windows Mobile and even the iPhone to its list of supported devices. As of next month dumb-phone users (sorry guys) will have the ability to push email to their handsets with the speed and efficiency of a smartphone. Made possible with the addition of a java client, Emoze will become one of the most accessible push solutions on the market. The java version will work on a variety of popular handsets from manufacturers like Samsung, Sony Ericsson, Motorola and Nokia (S40) and will accompany several UI enhancements to all Emoze clients such as new graphics and screen rotation.