internal

By now even your grandmother knows what Apple announced today. But what about the fine print? What about the $199 and $299 pricing? Well, as some of you might have guessed, those prices are only with contracts with a carrier. We just got a hold of an internal AT&T email to store managers and it details almost every single detail of Apple’s iPhone 3G. Here’s a list of the most important/interesting points we found, followed by the entire email:

• iPhone 3G will be activated at point of sale when the device is purchased in store. 
• Return period has been changed from 14 days to 30 days
• $199 and $299 pricing is for new activations or qualified upgrades with a 2-year agreement
• 2G iPhone data rate plans will remain available for 2G device suntil further notice
• The new iPhone 3G data plan is $30/month and includes unlimited data and visual voicemail
• There is not a no commitment price. This means you can’t just walk in and bang $500 on your credit card and walk out. 
• If you are an existing iPhone customer in good standing, you will be able to extend your contract for two years when the iPhone 3G launches and get the ill-na-na $199/$299 price point. Doesn’t matter when you bought an iPhone either.
• AT&T and Apple stores “unbrick” the iPhone 3G at time of purchase, but for some reason if that doesn’t happen, you’ll be required to use iTunes at home.
• Pre-paid and Pick Your Plan will not be allowed on iPhone 3G
• Device purchase limit remains at (3) per customer in AT&T stores.
• 2G iPhones to remain as demo models in AT&T stores “until further notice”.
• AT&T stores will get rate brochures, 22 x 28 posters, and window banners
• Launch day will mirror last year’s launch. This includes extended store hours, crowd controls, etc. Security will be provided to stores requesting armed police or guards.
• AT&T is working with Apple to roll out GPS-enabled applications.

There you have, folks! Almost everything you wanted to know, and a lot of stuff you didn’t. Full email is after the break!

More →