Facebook announced on Thursday that the photo-sharing social network, Instagram, is adding an option to take short, 15-second video clips that can then be modified with filters and shared on the social network. However, Wall Street isn’t terribly impressed by the announcement. The new feature will be available on both iOS and Android apps at once, and will come with 13 custom filters along with a stabilizing feature called Cinema. But it doesn’t address Facebook’s potential revenue potential for the 130 million monthly active users on Instagram. At least, not yet. More →
It wasn’t exactly a mystery leading up to today’s big event, but Facebook just took the wraps off its brand new Instagram video service during a press conference in California. Dubbed “Video on Instagram,” the service is akin to Twitter’s Vine app, which allows users to share short videos with friends on Twitter and within the Vine social network itself. Facebook’s solution is integrated with Instagram rather than Twitter, of course, and it adds an obvious twist: Instagram videos can be spiced up a bit with integrated filters. More →
Facebook has a press conference scheduled to take place on Thursday in California, and while there will be plenty of ways to follow along from your home or office, there’s nothing like live streaming video. No one knows exactly what Facebook has in store for us today, though several reports have suggested that a new video-sharing feature for Instagram will debut during the event. For those who want the news as quickly as possible, Facebook has confirmed that it will be streaming today’s press conference live, and links to the video streams will be available on a special page on Facebook’s newsroom website, which is linked below. The show is set to begin at 1:00 p.m. EDT, 10:00 a.m. PDT. More →
Facebook will reportedly be adding Vine-like, short video clips to its Instagram service later this month. This follows an important cross-over moment — earlier in June, Vine surpassed Instagram in Twitter shares. But perhaps even more worryingly, Vine has become the fastest growing top iOS app in America measured by engagement. According to Onavo Insights, Vine has tripled its monthly engagement to 10.7% of all iPhone owners in just a few months. Instagram remains far ahead with 35.5%, but it’s engagement growth has slowed to a crawl. More →
Twitter’s video-sharing application Vine has taken the mobile world by storm. It is one of the most popular apps for the iPhone and has accumulated more than 13 million users since being released in January. Feeling threatened by its rival’s success, TechCrunch is reporting that Facebook will update Instagram to support video later this week. Earlier reports suggested that the feature would be similar to Vine and allow users to create and share simple videos between 5 and 10 seconds in length. Video support is seen as the initial step for Facebook to finally monetize Instagram’s more than 100 million monthly active users. Facebook is expected to announce Instagram’s video support at a press event on June 20th.
Microsoft’s Windows Phone operating system is lacking several key applications, a problem that Nokia has acknowledge and vowed to address. It would appear the company’s hard work has paid off, because a new rumor claims one of the most popular photo-sharing applications in the world will arrive on Windows Phone later this month. According to Chinese website WPDang, Instagram will launch on Windows Phone as a Nokia exclusive on June 26th. Earlier rumors suggested the application would include an extra filter to reward Windows Phone users for their patience. The Windows Phone app store is now home to more than 145,000 applications, however Instagram is seen as the one application that could help Windows Phone better compete with rival operating systems.
Instagram may finally arrive on Windows Phone devices, but there is a catch. A report from Chinese website WPDang suggests that the popular photo-sharing app will only be available as a Nokia (NOK) exclusive for its Windows Phone 8 smartphones. The report comes shortly after promotional material for the Nokia Lumia 610 that included an Instagram icon was spotted. The company is reportedly planning to offer Windows Phone users an extra filter to compensate them for the delayed release, and the app is expected to be “landing shortly” in the Windows Phone Marketplace.
Previous reports have indicated that Instagram may have lost as many as 25% of its daily active users following its terms of service fiasco last month. The authenticity of the numbers came under question, however, and CEO Kevin Systrom eventually denied the report. Instagram on Thursday released its latest monthly stats for the first time ever. The photo sharing service is now home to more than 90 million people each month with more than 40 million photos uploaded per day, along with 8,500 “likes” and 1,000 comments occurring each second. In fact, Instagram experienced user growth of 10% from December to January, the company claims.
Following Facebook’s $1 billion acquisition of Instagram in April, the popular photo sharing application grew more than 1,100% over the next six months. In looking to better monetize the service, Facebook (FB) updated its terms to help bring in new advertisers, however many users feared Facebook may be looking to sell or license their personal photos without their consent. The story spread like wildfire, panic ensued, some people deleted their accounts, Instagram CEO Kevin Systrom eventually apologized, and the company reverted to its older terms of service. But was it already too late? More →
Zynga (ZNGA), the Facebook (FB) app behemoth, still reigns supreme on its most important platform. But the erosion of its dominant position continues as smaller rivals keep chipping away at its market share. On December 26, Zynga-owned Facebook applications had 267 million Monthly Active Users, down 20 million in two weeks. Far behind it followed Microsoft (MSFT) with 70 million MAU, King.com with 65 million MAU and Instagram with 43 million MAU. More →
Last week, Facebook (FB) announced to Instagram users that it planned to make changes to its terms of service that would open new doors for the company to better monetize its popular photo-sharing product. Worried that Facebook might begin selling photos or licensing them to advertisers without users’ permission, people panicked. Many even deleted their accounts. The company insisted that its policy changes were being misunderstood, but the backlash was too great and it eventually relented, dialing back the change and reverting to its older terms of service. As Reuters reports, however, it was already too late. More →
Faced with a user backlash against its updated terms of service, Instagram on Thursday backed down and said it was reverting to its prior language that dealt with how user photos could be used in conjunction with advertisements. The new terms of service caused an uproar because they told users that they must “agree that a business may pay Instagram to display your photos in connection with paid or sponsored content or promotions without any compensation to you.” Under the original terms, which made no explicit mention of licensing out photos for business advertisements, users needed to “agree that Instagram may place… advertising and promotions on the Service or on, about, or in conjunction with your Content.” In announcing the decision to go back to the older terms, Instagram cofounder Kevin Systrom said that in the future the company will “take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work” rather than springing changes on users through terms of service updates.