You may not notice a lot of ads in your Instagram feed on a regular basis but that might be about to change. Unnamed sources tell Ad Age that Instagram has reached an advertising deal with ad agency Omnicom that will be worth somewhere in the neighborhood of $100 million. For anyone keeping track, this deal alone would account for 10% of the $1 billion that Facebook paid to acquire Instagram back in 2012. In other words, it won’t take long at all for Facebook to recoup its investment in Instagram if it signs a few more deals like the one Ad Age says it’s signed with Omnicom.
If the events of the past few years have taught us anything, it’s that nothing is safe if it involves the Internet. “Private” is just a word these days, as malicious hackers get more and more creative with their efforts to crack service providers’ security. In the latest example, Forbes staff writer and well-known cybersecurity reporter Andy Greenberg reveals a huge security hole in Instagram that had been present in the app for at least six months before the Facebook-owned team finally fixed the issue last week. More →
2013 was the year of the selfie, according to the Oxford English Dictionary — but self-snaps aren’t going anywhere anytime soon. Everybody is taking selfies, from President Obama to astronaut Aki Hoshide. With the proliferation of smartphones with front-facing cameras, selfies have become mainstream. And with apps like Snapchat and Instagram that encourage people to take photos of themselves, the selfie will likely grow in popularity in 2014. More →
At a press conference last week, Instagram unveiled a new feature for its mobile apps called Instagram Direct. With messaging apps having been identified as the next big thing du jour, Instagram finally decided it was time to get in on the action. Instagram Direct is a private messaging service built into Instagram’s existing mobile apps, meaning after a simple update, almost every Instagram user out there has instant access to the service. Users can send photos and videos privately, and then exchange text messages from within the app as well. But what happens when you inevitably have second thoughts after sharing a photo or video privately? Luckily, “unsending” an Instagram Direct message could not be easier. More →
Facebook-owned Instagram on Thursday announced a new addition to its wildly popular mobile app suite that looks to capitalize on the recent boom in mobile messaging apps. Dubbed Instagram Direct, the service allows users to send and receive photos, videos and text messages privately with other Instagram users as well as groups of Instagram users, outside of the main public feed. More →
Instagram has had a busy 2013. In June, video was added to the service as a counterplay to Twitter’s Vine. Last month, Instagram rolled out advertisements. Just days ago, Instagram finally showed up on Windows Phone, albeit with some serious omissions. Gigaom reports that the last major update of the year might be the most significant yet: messaging. More →
Instagram first announced that it would start including advertisements in users’ feeds at the beginning of the month. The company did not reveal much information about how the ads would appear on feeds, but it assured users that the ads would be natural and creative, fitting in seamlessly with other photos and videos. On Thursday, Instagram provided a picture of a sample ad on its blog, which has a distinct “Sponsored” label plastered where the time stamp would normally appear. According to the blog post, you can “[t]ap this label to learn more about how advertising works on Instagram.” More →
Instagram, the popular photo-sharing app acquired by Facebook for $1 billion last year, is finally coming to Microsoft’s Windows Phone platform. The announcement came early Tuesday morning from the Nokia World 2013 conference in Abu Dhabi. “Our ultimate goal is to bring Instagram to everyone who wants to use it,” Instagram CEO Kevin Systrom said on stage as he joined Nokia executives during the company’s keynote presentation. “We’re looking forward to watching the Windows Phone community use Instagram to capture and share beautiful moments in the coming weeks.” Windows Phone has seen numerous unofficial Instagram clients launch in the past, however many of them were eventually blocked by the company. According to Systrom, the Instagram app for Windows Phone will launch sometime in the next few weeks.
Come on, Instagram users: You didn’t think your feed would stay blissfully ad-free forever, did you? Instagram announced on Wednesday that it will start delivering ads to users’ Instagram feeds over the next couple of months as a way to grow its revenues. The Facebook-owned company says it wants to make sure that “any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands” and will insist that the ads it displays will “be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.” Users will also be able to block ads that they don’t like and will be able to give Instagram feedback about what ads they’d prefer to see in their feeds.
Are you ready for your Instagram feed to be just as clogged with ads as your Facebook page? If not, then too bad: The Wall Street Journal reports that Instagram will soon start supporting ads anyway. Specifically, the Journal says that former Facebook executive and current Instagram COO Emily White has been leading an effort to generate more revenue for Instagram and that we should expect to start seeing ads on the photo-sharing service within the next year. The Journal says that White’s challenge has been figuring out “how to integrate marketing without jeopardizing Instagram’s cool factor.” Given that Instagram is now competing in the short video-sharing realm with popular services such as Vine, it can ill-afford to alienate users and will have to implement advertisements on the service cautiously.