Next-gen iPhone may feature advanced light-field camera

By on January 24, 2012 at 2:05 PM.

Next-gen iPhone may feature advanced light-field camera

In the upcoming book “Inside Apple,” it is explained that Steve Jobs expressed great interest in light field camera maker Lytro. The late Apple co-founder even met with the company’s CEO Ren Ng, who after finding out Jobs wanted to meet, rushed to his home to discuss product design and photography according to an “Inside Apple” passage obtained by 9to5mac. “The company’s CEO, Ren Ng, a brilliant computer scientist with a PhD from Stanford, immediately called Jobs, who picked up the phone and quickly said, ‘if you’re free this afternoon maybe we would could get together,’ ” the book reads. “Ng, who is thirty-two, hurried to Palo Alto, showed Jobs a demo of Lytro’s technology, discussed cameras and product design with him, and, at Jobs’s request, agreed to send him an email outlining three things he’d like Lytro to do with Apple.” Read on for more. More →

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‘Inside Apple’ explores Apple’s secrets, hits bookshelves on January 25th

By on January 3, 2012 at 7:30 PM.

‘Inside Apple’ explores Apple’s secrets, hits bookshelves on January 25th

Adam Lashinsky’s new book “Inside Apple” is expected to hit bookshelves on January 25th. The novel discusses the inner workings and secrets of Apple, including Apple University and a mysterious retreat that executives take each year. According to the book’s synopsis: “In this primer on leadership and innovation, the author will introduce readers to concepts like the ‘DRI’ (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).” The hardcover version of Inside Apple will cost $16.92 and a Kindle eBook edition will also be available for $12.99. More →

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