Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

By on November 17, 2011 at 7:15 AM.

Black Friday, Cyber Monday 2011 to be biggest yet for mobile shoppers, study finds

Black Friday and Cyber Monday are typically two of the biggest shopping days of the year, and as consumers continue to use mobile devices more frequently to make online purchases, 2011 is shaping up to be huge for mobile shopping. A new study from ad network InMobi found that an estimated 60 million people will use a mobile device to bargain-hunt this coming Black Friday and Cyber Monday, and 21 million of them will make purchases on their devices. “The study highlights that mobile is cannibalizing desktop shopping and shows that mobile devices will be a critical tool in all facets of shopping this holiday season,” InMobi VP Anne Frisbie said in a statement. “It will be ubiquitous both in the store and online, and successful brands and advertisers have a tremendous opportunity to differentiate themselves by creating an exceptional mobile experience.” More findings from the study follow below in InMobi’s full press release. More →

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41% of mobile users in North America plan to buy iPhone 5, study suggests

By on September 28, 2011 at 1:56 PM.

41% of mobile users in North America plan to buy iPhone 5, study suggests

According to research recently released by mobile ad network InMobi, 41% of mobile users in North America plan to purchase the iPhone 5. 50% of those planning to purchase the phone will buy it within the first six months after it is launched, which could propel its current 27% smartphone market share to 41%. InMobi added one caveat: if Apple decides to release a minor upgrade to the current iPhone, just 15% of consumers will purchase the new device. InMobi’s research revealed that consumers hope Apple upgrades the processing speed, screen resolution, battery life and service quality in the new device. 51% of current iPhone owners, 27% of BlackBerry owners and 52% of Android owners plan to upgrade to the iPhone 5. If Apple reveals an iPhone 4S, however, just 11% of iPhone and BlackBerry users and 28% of Android users plan to make the purchase. “Apple is currently the clear leader in terms of compelling user experience and customer loyalty, and we feel that their quality and pace of innovation when it comes to mobile devices will continue to improve the content and advertising experience for consumers for iPhone 5 and beyond,” InMobi vice president of global research and marketing James Lamberti said. Read on for the full press release. More →

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