Blockbuster sheds 34% of Total Access subscribers last quarter

By on August 24, 2009 at 5:10 PM.

Blockbuster sheds 34% of Total Access subscribers last quarter

We haven’t really covered Blockbuster’s DVD-by-mail service since this past March when a string of policy changes finally culminated in our exclusive scoop covering the elimination of Total Access’ one competitive edge over Netflix — the ability of subscribers to enjoy their free in-store rentals while they awaited new DVDs to be delivered by mail. Apparently, we weren’t the only ones appalled by the move. The following is pulled from the company’s latest 10-Q filing:

a $40.7 million decrease in by-mail revenues driven by a 34% average decline in by-mail subscribers”

So, in a single quarter, Blockbuster reveals that it shed 34 percent of its by-mail subscribers and the hejira resulted in a $40.7 million decline in by-mail revenue. Ouch. The prior quarter was no different, and Blockbuster has seen a $76.3 million total decline in by-mail revenue over the half. Time to switch things up, fellas.

[Via Zatz Not Funny!]

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Blockbuster continues fight to become irrelevant with new Total Access policy change

By on March 8, 2009 at 2:39 PM.

Blockbuster continues fight to become irrelevant with new Total Access policy change

Ahhh Blockbuster. As rumors of a possible bankruptcy filing for the movie rental giant swarm throughout the blogosphere, we’ve learned of a new policy change for Blockbuster’s Total Access program that may help the company finally concede victory to Netflix and the barrage of streaming video options currently available. For those who are unaware of the service, Total Access is Blockbuster’s movies-by-mail service that competes directly with Netflix. Queue desired rentals online, receive between one and three movies at a time through the mail and then each time you send a movie back, you’ll receive the next one on your queue to replace it.

Forgetting the fact that Netflix also allows you to stream thousands of not-so-current movies online for free, the one advantage Total Access had over Netflix was the ability for customers to hand mailed movies over to any Blockbuster location in exchange for free in-store movie rentals. The Blockbuster location would then mail your movies back and you could enjoy your in-store rentals as you wait for new flicks to arrive by mail. Long story short, Total Access subscribers have movies on hand at all times, unlike Netflix subscribers who must wait between two and five days for their new flicks to arrive. It’s actually a pretty sweet deal — or “was” as the case may be. The following excerpt from Blockbuster’s Total Access terms and conditions reveals the company is quietly doing away with its leg-up, basically leaving Netflix ahead of the game in every conceivable way:

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