IDC: Microsoft bets big on Surface with more than 3 million tablets on order for launch
IDC: Microsoft bets big on Surface with more than 3 million tablets on order for launch
Microsoft’s (MSFT) initial production run for its Surface tablet will yield more than 3 million units according to estimates by market research firm IDC. The software giant previously announced that its tablet will only be available in Microsoft Store locations in the U.S., and through select online stores, but IDC analyst Bob O’Donnell does not believe the company’s current plan is feasible. “If they build a few million units there’s no way they can sell it through Microsoft store only,” he said to CNET. “So I think that they’ll sell it through traditional retail also. You can’t build that many products without having a much wider distribution strategy. They just haven’t shared that [strategy] yet.” More →











