Rogers reinstates 24-month hardware upgrade program

By on October 29, 2010 at 11:49 AM.

Rogers reinstates 24-month hardware upgrade program

Following up on a story we broke last week: it looks like Rogers Wireless has reverted back to a 24-month term for their customer hardware upgrade program. The program — which previously allowed customers to upgrade handsets, with full subsidies, after fulfilling 24-months of a 36-month contract — was adjusted last week, requiring customers to fulfill a 30-month term before getting the discounted pricing. Now, according to a second company communication, it looks like Rogers will be reinstating the 24-month hardware upgrade term. A memo to employees reads:

Last week, we communicated some changes about our Hardware Upgrade Policy (HUP) eligibility. To ensure our current promotions are clear and consistent, Data to Data HUP eligibility will be revised to 24-months as of October 28. This current promotion aligns Voice to Voice, Voice to Data and Data to Data eligibility all to 24-months.

Important Note about Hardware Upgrades
:
To remain competitive and increase customer loyalty, we regularly offer customers promotional options to upgrade their hardware before the expiry of their current commitments. However, it is important to remember that our HUP program is a promotion and not a plan feature. These promotions are subject to change and as a result, should not be promised to customers at the point of sale.

Back to business as usual in Canada. Anyone feeling relieved?

Thanks, solidsnake3467!

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Rogers to offer customers early equipment upgrade… after 30 months

By on October 20, 2010 at 2:57 PM.

Rogers to offer customers early equipment upgrade… after 30 months

You think signing a 2-year cellular contract is bad? Think about our poor brethren up north! Canadian carriers frequently require a 3-year contract in order for customers to obtain the most aggressive handset discounts; which means you are stuck with your phone of choice for an entire 36-months. Pretty rough. According to a memo obtained by BGR, the company will allow its customers to upgrade to a new device after only 30 months of service when inking a new 3-year deal — previously, the carrier allowed such an upgrade after only 24-months. What do you think Canadian friends? Sound-off.

Thanks, solidsnake3467!

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BlackBerry Bold 9700 and Curve 8520 show up in Rogers’ upgrade system

By on September 11, 2009 at 6:00 PM.

BlackBerry Bold 9700 and Curve 8520 show up in Rogers’ upgrade system

rogers-9700-inventory

Get ready, BlackBerry adoring Canadians, because both the Bold 9700 and Curve 8520 have popped up in Rogers’ upgrade system. There’s no official word yet on when we’ll see both devices launch, although the smart money is that the Curve will come sometime in early October followed by the Bold in late October (this could change at any moment). As for how much they’ll run for is even more of a guessing game, but we would imagine the Curve will be heavily discounted (likely under $100) while the Bold should go for around the same price as the Bold 9000 which should go down in price. Good stuff. Hit the jump for some larger pics.

Thanks, ILLIONAIRE!

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Rogers' new HUP policy doesn't discriminate, screws everyone

By on August 18, 2009 at 8:01 AM.

Rogers' new HUP policy doesn't discriminate, screws everyone

A lot of people were understandably upset when Rogers increased its smartphone HUP policy from every 12 months to every 24 months citing high costs, but now even dumbphone users have a reason to cry foul as the same conditions will soon apply to them. Retroactive as of August 21st, the minimum length between HUPs must be no less than 24 months regardless of handset type. Rogers told its employees in a memo circulated Friday that there are two reasons for the move: Network upgrades are costly (that upcoming 21Mbps HSPA+ deployment and eventual transition to LTE isn’t going to come cheap) and the high quality of modern handsets means it’s not necessary to replace a phone each year. We’d hit up Rogers PR and ask them some questions such as why the company is making decisions like these when a spunky new carrier like WIND is about to launch — not to mention that Rogers customers with 3G handsets will soon be able to cancel and join either Bell or TELUS — but we’re pretty sure that each query would be answered with “Neener, neener, neener…  You signed a 3-year contract.” Maybe. Anyway, hit the jump for the internal memo.

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Rogers and Fido extend iPhone 3GS promotion through September 15th

By on July 31, 2009 at 5:44 PM.

Rogers and Fido extend iPhone 3GS promotion through September 15th

We here at BGR know how difficult it’s been for Canadians to secure an iPhone 3GS due to low levels of inventory, so we thought we’d pass along some good news for those of you who are still waiting. The discount promotions for original Rogers/Fido iPhone 3G owners as well as the 6GB/$30 data plan has been extended. The details are exactly the same as they were the first time around except now the entire deal stays alive through September 15th. For those of you who are still waiting on your iPhone 3GS, it shouldn’t be much longer now. We’ve been told that stock levels are rising and everyone should be taken care of ASAP.

11 Comments

Ok, Canadians, here's the official skinny on all that is Rogers/Fido's iPhone 3G S

By on June 18, 2009 at 7:55 PM.

Ok, Canadians, here's the official skinny on all that is Rogers/Fido's iPhone 3G S

Over the past few weeks we at BGR have been pestering the folks at Rogers and Fido for information on their iPhone 3G S pricing and policies. Well guess what — they’ve just given us the goods. Hit the jump, because we’re pretty damn sure that you’ll like what you see.

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Canadian iPhone user? Here's what you need to know

By on June 9, 2009 at 1:51 PM.

Canadian iPhone user? Here's what you need to know

Okay, listen up. There’s a ton of Canadian BGR readers out there so we’re going to spend a moment letting you know what the real story is with the iPhone 3G and iPhone 3G S in the Great White North. Both Rogers and Fido will be carrying the new iPhone 3G S and just like in the US, it will be available as of June 19th — same pricing, too — the 16GB model going for $199 and the 32GB model going for $299. On the same day, the price of the iPhone 3G 8GB will drop to $99. Furthermore, the 6GB/$30 iPhone data promo will be back in full force (albeit for an unspecified limited time). iPhone users can tether as well, provided their plan offers 1GB or more of data which is fair enough because if you’re still on the 500MB plan as of today, you’re pretty much a sucker (we kid, sort of). As for MMS, a new iPhone value pack has the feature covered and will be offered when OS 3.0 launches on June 17th. This brings us to perhaps the best news — if you already have an iPhone 3G from Rogers or Fido and are not eligible for an HUP to snag an iPhone 3G S, you will be able to purchase one with no-contract pricing.

Happy, Canada?

46 Comments

Rogers changes minimum HUP length from 12 to 24 months for smartphone users

By on March 18, 2009 at 7:52 AM.

Rogers changes minimum HUP length from 12 to 24 months for smartphone users

It looks like Canada’s Rogers Wireless wasn’t content with merely jacking up its BlackBerry prices as it has just gone and made and a decision that is sure to aggravate plenty of smartphone customers. Normally, a Rogers customer is eligible for a Hardware Upgrade Program (HUP) discount every 12 months, allowing them to get a brand new phone with three-year contract pricing (with as much as an extra $100 plus a $35 administration fee added on top or as little as $25 taken off depending on how much a customer spent since his/her last HUP). Now however, the minimum term has been bumped up to 24 months. Some would argue this is what you get when you’re playing with branded and subsidized phones, but to others this is a pretty massive slap in the face. From the looks of these Rogers scoops we’ve been getting over the past few days, it seems like we have a whole bunch of ‘adjustments’ to look forward to thanks to that little $30 million blunder. Hit the jump for the full internal bulletin posted to Sales Central along with a screen shot. Not cool, Rogers. More →

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