Hulu has continued its steady growth in recent months and on Monday CEO Jason Kilar announced the streaming service now has more than 3 million paying subscribers. The service had an explosive year and was released on a variety of devices including the Apple (AAPL) TV, Nintendo Wii and Wii U, a number of Android tablets and smartphones, and Windows 8 tablets. Kilar revealed that Hulu Plus can now be accessed from more than 320 million Internet connected devices in the U.S., not including laptop and desktop computers. Hulu also increased its catalog of movies and TV shows by over 40% over the past two years and now has more than 430 content partners providing more than 60,000 TV episodes from 2,300 different series.
Hulu Plus now has more than 2 million subscribers just 21 months after first coming online. Hulu CEO Jason Kilar announced the milestone at an Ad Age conference earlier this week, according to IP&TV News. Prior to launching Hulu Plus, Hulu served mostly as a streaming website that offered a limited number of episodes per show. The subscription service, which costs $7.99 a month, now gives users access to shows’ entire archives and also lets them view content on a large variety of platforms including through web-connected Blu-ray players, DVR boxes, laptops, smartphones and tablets. While Hulu Plus’s subscriber growth has been impressive, it still has a long way to go to catch Netflix, which has an estimated 23.4 million streaming subscribers in the United States. More →
More than 1 million cable television subscribers in the United States canceled their service in 2011, opting instead for online films and TV shows available through services like Netflix and Hulu Plus. Nearly 2.65 million cable or satellite TV subscribers have canceled their service since 2008 to rely solely on Web-based services according to estimates from the Convergence Consulting Group. “It’s pretty obvious that there’s actual cord-cutting going on in the U.S.,” Brahm Eiley, president of Convergence Consulting, said in an interview with Bloomberg. The firm warns that the pace of defections may slow this year, however, as content providers tighten online access to shows and increase prices. It is estimated that roughly 930,000 customers will cut the cord in 2012, for a total of 3.58 million subscribers since 2008. The group also estimates that traditional television providers will add 185,000 accounts this year, up from 112,000 in 2011. More →
Bids for the online streaming company Hulu are due on Wednesday but it is still unclear what the company’s future will hold. Bidders will “submit proposals with wide price ranges based on what types of television shows Hulu would license, when those shows would become available on Hulu and how long the agreements would stretch,” The Wall Street Journal said in a report. Most recently, Hulu changed its licensing terms and now offers television shows eight days after they air, which could turn some viewers off from the service entirely. Previously, Hulu allowed viewers to watch their favorite shows for free the day after they aired, a much more attractive option. Hulu Plus subscribers can still watch new episodes the next day. Rumors surfaced in July that Apple was pondering a Hulu purchase and The Wall Street Journal said Amazon, Google, DirecTV and Yahoo are among those who have been named as potential bidders. Industry insiders have suggested company could fetch between $500 million and $2 billion.
Hulu has confirmed that it is considering a third subscription option that would allow users to stream ad-free TV shows and movies for a higher monthly fee. “We’re currently an ad supported service but are looking into the option of a higher priced ad-free option,” a Hulu representative stated from an official Twitter account. Hulu made several additional comments to the same effect on Friday from its customer support Twitter account. The move would be an interesting one; Hulu dropped the price of its Hulu Plus premium subscription service to $7.99 last November, presumably due at least in part to slower than expected consumer adoption. A new pricier plan in spite of the recent price drop, that could also potentially anger network partners, is a tough pill to swallow —especially as the company looks for a buyer.
Apple is toying with the idea of placing a bid on the Hulu video streaming service, Bloomberg reported on Thursday. In June, Hulu announced that it had hired Morgan Stanley and Guggenheim Partners to assist with a the sale of the company and rumor had it that Yahoo! was interested in making a bid at that time. Should an acquisition happen, Apple might use Hulu to create a subscription screaming video offering in an effort to compete with services such as Netflix. Currently, customers can only purchase or rent videos from iTunes. Amazon is also interested in the company, although Bloomberg reported that it won’t make a move unless it can have guaranteed access to television shows. Hulu, which offers a premium Hulu Plus subscription option for $7.99 per month, said that it expects to surpass 1 million subscribers this August. More →
When we last heard from social media listening firm Mashwork, we learned that future smartphone buyers were much more interested in purchasing the Samsung Galaxy S II than the 4G-friendly Motorola DROID BIONIC. Mashwork is back on Monday with some more interesting findings: according to the firm’s latest research, 45% more people prefer Netflix over Hulu Plus than vice versa. Pulling data from 10,283 relevant tweets between June 28th and July 6th, 2011, 29% of all users prefer Netflix over Hulu Plus for streaming movies and TV shows, while 20% prefer Hulu Plus over Netflix. Also of note, 51% of those accounted for in Mashwork’s study use both services and are hoping to cut the cord with their cable or satellite TV providers. Hulu certainly would like to have been positioned better in the study; Disney CEO Bob Iger confirmed at a recent Allen & Co conference that Hulu owners NBCUniversal, News Corp and Disney/ABC Television Group are currently trying to sell the company. Mashwork’s full infographic follows below. More →
Hulu announced on Thursday that its Hulu Plus application is now available on select Android smartphones. The service costs $7.99 per month and allows users to browse and play Hulu Plus content directly on their smartphones. It’s currently only available for the Motorola Atrix, Motorola DROID X, Motorola DROID 2, HTC Inspire 4G, Nexus S, and Nexus One, but Hulu says it will add more devices throughout the year. New users can sign up for a free 1-week trial to give the service a whirl, and the app is available in the Android Market now. In other news, Hulu is also reportedly up for sale. The company has hired Morgan Stanley and Guggenheim Partners to assist with possible deals, and Yahoo is said to have already expressed interest in bidding on the streaming video firm. More →
Looks like the weekend’s going to start a bit early. Hulu’s subscription-based Hulu Plus service will launch for Microsoft’s Xbox 360 on Friday, and here’s the best part: it’s free for Xbox Live (Gold and Silver) users until May 6th. After that you’ll have to drop $7.99 per month to kick back and watch your favorite shows from ABC, Comedy Central, FOX, NBC, MTV, and others. Hulu’s even adding Kinect support, which means you’ll be able to play, pause, fast forward, or rewind whatever you’re watching with your voice or with a gesture. Hit the jump for the full release. More →
Research In Motion is working with Hulu in an effort to provide BlackBerry PlayBook users with access to Hulu’s online videos, The Wall Street Journal is reporting. The BlackBerry PlayBook launched with full Adobe Flash support, which meant PlayBook users were able to stream movies and television shows from the online content provider, until Hulu decided to block access earlier this week. “We are in conversations with Hulu to bring Hulu Plus subscription service to BlackBerry PlayBook users,” a spokeswoman for RIM told The Wall STreet Journal. Hulu Plus costs $7.99 per month, however, so it appears that Hulu’s free offering will continue to be blocked for the foreseeable future. More →
Hulu Plus, a premium Web-based video streaming service, is now available to the public. Rob Wong, product director for Hulu Plus, made the announcement Thursday on the company’s blog, saying the service is now available without need for an invitation. Hulu provides a service that allows users to stream movies and TV episodes for free to computers. Hulu Plus, which costs $9.99 each month (for the time being, at least), offers enhancements such as additional content and the ability to stream to more devices like Apple’s iPhone and the Sony PlayStation 3. Rumors suggest interest in Hulu Plus has been minimal though, thanks to widely available free content as well as subscription competition like Netflix’s Watch Instantly. Hulu claims to have had a successful closed beta period, however, and it will continue to expand the service to more devices during the current open preview period.
With all of the options currently available for streaming movies and TV shows over the Internet, many wondered how Hulu would fare with its recently launched Hulu Plus service. The answer, as it turns out, may be not so great. Hulu Plus currently costs subscribers $9.95 per month. The subscription fee brings with it a larger catalog of content and the ability to stream Hulu on a variety of devices including the iPad, PlayStation 3 and Xbox 360. According to a new report from The Wall Street Journal’s MediaMemo blog, adoption may be significantly slower than Hulu might have hoped. The company is apparently considering a 50% price drop just a few short months after having launched the service this past July. The supposed new subscription, $4.95, would certainly be much more appealing. Whether or not it will accelerate Hulu Plus adoption in the face of Netflix’s Watch Instantly service and free streaming provided on studio websites remains to be seen. More →
Announced earlier today after months of speculation, Hulu Plus has finally become official. For $9.99 per month, subscribers will be able to watch their favorite shows — including those from seasons past — on a multitude of internet-connected devices. Mobile devices are a go, with iOS devices including the iPhone 3GS, iPhone 4, iPad, and iPod touch (3rd generation) being the main attraction at this point in time. The best part as far as mobile is concerned is that streaming will work on both Wi-Fi and 3G networks. Several internet-connected HDTVs and Blu-ray players from Samsung already have support for the streaming service, and later on in the year, both Sony and Vizio will introduce support in some of their sets ad Blu-ray players. The PlayStation 3 will support the service “soon”, while the Xbox 360 will play nice come 2011. Hulu Plus will officially launch is July, but if you’re lucky you might just be able snag a preview invite. More →