HTC has faced many setbacks, disasters and bitter disappointments since its handset unit performance started missing projections around Christmas 2011. But May 2014 might have been the most devastating blow yet. That is because HTC had supposedly reacted to miserable sales declines in 2012 and 2013 by revamping its handset design and marketing strategies. Both the product and how it is sold were changed to finally staunch the bleeding by spring of 2014.
Yet despite the new product and branding initiatives, May 2014 turns out to be a chilling omen of a summer of horror for the besieged Taiwanese vendor. More →