During its annual I/O Developers Conference in San Francisco on Wednesday, Google senior vice president Vic Gundotra announced 41 new features for the company’s social networking site. Google+ will receive yet another redesign that looks to unify the website on smartphones, tablets and desktop computers. The redesign will adapt based on the screen size of the device from one column when viewing on a smartphone to two to three columns when on a tablet or laptop. One of the new features Google added is called “related hashtags,” which can analyze the content of a post and automatically apply a hashtag to them. Another feature, known as Auto Enhance, will analyze uploaded photos and help make them look even better by adjusting the saturation levels, brightness, contrast and color. More →
Google announced last fall that its social networking site was home to 400 million members with more than 100 million active monthly users. Despite these numbers, many people are apparently continuing to ignore Google+, a service that has been labeled a ghost town. Perhaps even more concerning is Google’s inability to win over brands and businesses that have instead turned to connect with customers on competing websites. More →
You may not visit Google+ every day and check status updates obsessively as you do with Facebook (FB) or Twitter, but that doesn’t mean you aren’t using Google’s (GOOG) social network. Forbes‘ David Thier writes that the brilliant thing about Google+ from a revenue-generating perspective is that “as long as you’re signed into Google services or properties, you’re passively using Google+, and the site collects data either way.” This means searches you conduct on Google Maps, YouTube or the Google Play store are all little data points that are collected by Google+ and are used to improve micro-targeting for advertisements. You may not think this is necessarily a good thing, of course, but it is certainly a clever move on Google’s part.
As a direct Facebook (FB) competitor, Google+ doesn’t stack up well. But what if directly competing with Facebook isn’t the point of Google’s (GOOG) social networking service? Over at Fast Company, David Llorens makes a reasonable case that Google+ simply cannot fail because Google has decided to make it “the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more.” More →
Although Google+ hasn’t turned out to be quite the Facebook (FB) ”killer,” Google (GOOG) is still very serious about expanding its social network. The company announced on Friday an upcoming update to its Google+ Android app with new features for “including on-the-go profile editing, an easier way to author content, and a subtle notice when there’s new stuff to read.” Google is also adding some killer photo features: up to 5GB of full-sized photos can be backed up for free via Instant Upload and Android 4.2′s 360-degree “Photo Sphere” panoramas can be shared to the mobile stream. More →
Google (GOOG) on Monday announced a new milestone for its Google+ social networking platform. Vic Gundotra, the company’s senior vice president of engineering, revealed that Google+ is now home to more than 400 million members and, despite arguments that claim the service is a ghost town, it now attracts 100 million active monthly users. “It was only a year ago that we opened public sign-up, and we couldn’t have imagined that so many people would join in just 12 months,” Gundotra wrote. Facebook (FB), Google’s main competitor in the social space, has more than 900 million active monthly users. More →
Google+ was apparently designed by guys who have never lived with a woman. Or, at least that’s the impression that five female technologists gave during a panel at Google I/O last week, Wired reports. During a panel focused on designing web pages that appeal to women, the designers were asked by an audience member why men outnumber women on Google+ by a ratio of around 2 to 1. The following are some choice responses as reported by Wired. More →
Google today announced a tablet-specific version of its Google+ social network. Among other things the new tablet applications will feature Hangouts that automatically switch cameras based on which person in the Hangout is talking. The new app will be available on both the Apple iPad and Android-based tablets. Google+ also now features an Events feature that integrates with Google Calendar and acts as the social networking site’s version of Evite that lets users set up and invite people to parties and other events. Google+ Events also features a “party mode” that automatically adds all photos taken to the party by any Google+ users who have “party mode” flipped on. “Party mode” also makes a live photo slideshow of pictures taken at the party as they’re taken. More →
When Spinal Tap’s manager was asked whether the band was less popular because it wasn’t selling out large venues any more, he replied that the band was just as popular but that its appeal had simply “become more selective.” Google is apparently angling for something similar with its spin on Google+ engagement, as Google vice president of product Bradley Horowitz told The Guardian on Wednesday that Google actually wants there to be more friction that slows down users’ sharing over the social network.
Google recently announced that it would add a gaming element to its Google+ social network. Again following in Facebook’s footsteps, the move was seen as a direct effort to increase engagement by keeping users on the Google+ site for as long as possible. Google’s gaming efforts suffered a major setback this week, however, as at least two game makers began pulling titles from the site, The Wall Street Journal reports. EA-owned PopCap pulled multiple games including a version of its popular Bejeweled franchise, and Germany-based Wooga pulled three titles as well. Google’s Facebook competitor touts impressive user growth, but a recent study suggested that Google+ is a ghost town with very little user engagement. More →
Google’s social network Google+ has been the subject of numerous debates. Despite boasting a large user base, a recent study suggested the service is a ghost town and now a former Engineering Director at the Internet giant has chimed in, blasting the service and the company’s co-founder Larry Page. The former executive called Google’s products a means to an end and claimed the company was merely building tools to obtain as much personal information as possible about its users to better woo potential advertisers. Spencer Tipping, a programmer who left Google about a month ago, recently wrote a blog post covering his time spent at the Mountain View-based company. In an extensive list of pros and cons, Tipping discussed the technological culture and the corporate culture at the company, noting that the biggest corporate culture con was none other than Google+. More →
Google’s emerging social network Google+ may boast big user numbers, but a new study suggests that social activity and user engagement are anything but impressive. Intended to give Google a stronger grip on the massive amount of data shared by users on social networks, Google’s answer to Facebook opened its doors to the public last September. After using some user acquisition methods that seemed a bit desperate, Google revealed in December that Google+ was then home to 62 million users. Google+ boasted an impressive 100 million users as of early April, but according to eCommerce analytics firm RJ Metrics, the social network is not the waterfall of data Google hoped it would be. More →
Google may be preparing to launch its own blog commenting system to compete with Facebook and Disqus. The rumor originated on the Saudi Arabian website Tech-WD and was later reportedly confirmed by TheNextWeb’s unnamed sources. Google’s comment system will reportedly incorporate the company’s search product, Google+ and other web services. The introduction of a comment system could help the Mountain View-based company bolster interest in its Google+ social networking service, which has reportedly seen a relatively slow adoption rate. According to Tech-WD, the upcoming comment system was originally discussed during Google’s G-Saudi Arabia conference, along with numerous other unannounced services. More →