Marketers are getting more and more crafty each day, constantly coming up with new ways to woo clients with tools they claim will increase their sales. This is obviously especially true online, where new software tools are constantly being developed with the goal of slapping companies’ messages in front of your eyeballs as quickly and efficiently as possible, and then monitoring the success of each campaign as closely as possible.
One particular tool marketers use all the time is email tracking, which helps companies measure how successful email campaigns are by automatically — and without your knowledge — tracking each time you open an email. This, of course, is a huge invasion of privacy. More →