Battered navigation companies look past PNDs for new business
Battered navigation companies look past PNDs for new business
Personal fitness GPS products could be a possible growth market for struggling PND companies. A new report from ABI Research is forecasting that the personal fitness GPS market could soon surpass 10 million units. Products such as the Garmin Forerunner 610 have helped its Outdoor and Fitness division deliver 27% of the company’s operating income last year, ABI said, and that growth continued into 2011 when the company recorded a 25% increase in fitness sales during the second quarter. “Garmin remains by far the dominant player in this expanding market, with over 90% of the market share, but it will face some new emerging competition,” telematics and navigation senior analyst Patrick Connolly said. The industry growth has been spurred by other companies too, including Citizen, Casio and Polar, among others. “There has also been a dearth of health/fitness devices launched on the market in 1H11, from companies such as Basis, Fitbit, Jawbone, Bodymedia, Philips and Hitachi,” said ABI Telematics and navigation practice director Dominique Bonte “Many have indicated that GPS is part of their future plans.” Mobile devices have also helped drive sales of personal fitness GPS applications, and ABI Research noted the success of Nike, Runkeeper and MapMyRun. Read on for the full press release. More →










