BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones

By on June 16, 2011 at 10:20 AM.

BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones

We recently sat down with Verizon Wireless’ Chief Marketing Officer Marni Walden to discuss a wide range of topics — how Verizon went from smartphone zero to smartphone hero, the carrier’s colossal push that was a major catalyst for Android’s explosive growth, and even Verizon Wireless’ plans to take a leadership role with tablets just as it has with smartphones. We found it interesting that many phones are passed over when it comes to DROID branding, as that stamp of approval for only the best of the best. We covered Microsoft and RIM as well, and Ms. Walden even confirmed that Verizon Wireless will be launching three BlackBerry devices this year. The entire interview is after the break.

BGR Interview is a series of interviews and conversations with executives, influencers, tastemakers and innovators, covering the mobile and consumer electronics industries. More →

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Apple readying 'crowd-sourced traffic' service in 'next couple of years'

By on April 27, 2011 at 12:10 PM.

Apple readying 'crowd-sourced traffic' service in 'next couple of years'

Included in Apple’s “Q&A on Location Data” press release this morning was a rare and concrete statement that pointed to a future project the company is working on. “Apple is now collecting anonymous traffic data to build a crowd-sourced traffic database with the goal of providing iPhone users an improved traffic service in the next couple of years,” reads the release. Currently, iOS offers its users traffic-data through the bundled Google Maps application. It is unclear whether Apple is collecting this information to supplement the aforementioned offering, or — as rumors suggest — to build a new application that is less reliant on Google. Either way, it is an unusual statement from the Cupertino-based company about a future service. More →

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Bye bye WiMAX, Nokia targets LTE in 2010

By on March 5, 2009 at 4:35 PM.

Bye bye WiMAX, Nokia targets LTE in 2010

Well folks, it was fun while it lasted — sort of. Back in January Nokia swiftly and quietly pulled the plug on its N810 WiMAX Edition, one of the first portable WiMAX devices to reach market. Speculation pointed to the ridiculously slow roll out of the US WiMAX network as one of the main factors behind the decision, though Nokia made no public statement regarding the matter. This left many wondering if the company had abandoned WiMAX development altogether and recent statements from a Nokia executive might suggest the Finnish manufacturer and WiMAX just aren’t going to happen. Specifically, “WiMAX has some place in the market, but we do believe it’s a niche play,” doesn’t exactly leave much open to interpretation. Instead, Nokia is looking at LTE as its future high-speed data technology of choice and seemingly already has compatible devices in the works. In fact, senior manager of technology marketing at Nokia James Harper stated that Nokia intends to release LTE devices as soon as next year. Mobile phones? Internet Tablets? Laptops perhaps? Your guess is as good as ours for the time being. As for Sprint and Clearwire, it’s safe to say that they will be looking elsewhere for WiMAX device partners because Nokia’s ship has sailed.

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Microsoft unveils its vision for the future

By on March 1, 2009 at 3:15 PM.

Microsoft unveils its vision for the future

At the recent Wharton Business Technology Conference, Steven Elop, president of Microsoft’s business division, unveiled the latest future montage video from Microsoft Office Labs. The video, known simply as 2019, provides a sneak peek at the future according to Microsoft. The widespread use of surface and touchscreen devices coupled with ubiquitous wireless connectivity provides a future worthy of any science fiction novel. It is an interesting watch and will be even more interesting as the future unfolds and we see which of these technologies come to fruition. Hit the jump for the video.

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