Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds

By on July 6, 2011 at 8:30 AM.

Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds

Developers looking to attack mobile app segments where they might have the best chance of scoring big with smartphone users would be well served to take notice of Nielsen’s latest findings. The market research firm on Wednesday published some findings from its Mobile Insights and Mobile Apps Playbook reports for the second quarter of 2011, and “Games” was once again the most popular app category. In the second quarter, 64% of app downloaders — smartphone users surveyed who had downloaded an app within the past 30 days — reported having downloaded at least one game over the past 30 days, just ahead of weather apps at 60% and social networking apps at 56%. What’s more, a whopping 93% of app downloaders are willing to pay for the games they play. IPhone owners seem to be the most avid gamers according to Nielsen’s data; iPhone gamers play games for about 14.7 hours on average each month, nearly twice as long as the average mobile gamer last quarter. Nielsen also found that consumers with iPhones, Windows Phones or Android phones were likely to have downloaded the games they play, while BlackBerry users and feature phone users typically played pre-loaded games. Hit the break for additional charts highlighting Nielsen’s findings. More →

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App Store catalog at 150,000, 75% of which will cost you

By on February 13, 2010 at 1:56 PM.

App Store catalog at 150,000, 75% of which will cost you

app-store-logoThe Apple App Store, unsurprisingly and without much fanfare, passed the 150,000 application milestone this week. The world’s largest mobile application store, which contains over 27,000 books and over 28,000 games, has generated well over 3 billion downloads since its inception in July of 2008. Back in December 2008, when O’Reilly examined the App Store landscape, they calculated that 22% of the then 10,000 applications were provided free by developers. Today, according to analytics company Distimo, the App Store’s 150,000 app catalog has a ratio of 75% paid applications to 25% free applications; compare that with the second largest app store, Android Market, which has a ratio of 60% paid to 40% free. At the January 27th iPad announcement, Steve Jobs told the media that the App Store contained around 140,000 applications; Apple approved around 10,000 additional applications in the 16 days after that announcement. More →

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