Foursquare Revenue Analysis

Looks like Foursquare isn’t the future of smartphone apps after all

By on April 11, 2013 at 1:20 PM.

Looks like Foursquare isn’t the future of smartphone apps after all

A couple of years ago, Foursquare was widely viewed to be in the vanguard of smartphone apps. Check in at the Four Seasons Shanghai and post it on Twitter, compete with your friends to become the mayor of your local Irish pub, and so on. What could be more hip? Well… pretty much anything, including virtual beauty shops for fantasy creatures. A new expose by Bloomberg Businessweek drops a major bomb about how incredibly weak Foursquare’s revenue base is — only $2 million in sales in 2012. Betabeat notes that despite its high media profile, Foursquare had only 8 million active monthly users at the end of 2012. In a fascinating turn of events, Foursquare was still able to tap into $41 million in new loans and convertible debt this just month. More →

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Foursquare updated for iOS 5 with new ‘Radar’ feature

By on October 12, 2011 at 11:00 PM.

Foursquare updated for iOS 5 with new ‘Radar’ feature

Foursquare announced on Wednesday that it has updated its client to version 4.0 with support for iOS 5. The update will provide users with access to a brand new “Radar” feature that takes advantage of iOS 5’s region monitoring capabilities to automatically alert you of destinations nearby that you might be interested in. If a friend or family member has checked in nearby, it will alert you that he or she is just around the corner. “When you’re in a new city, Radar can let you know about about cool places around you, even though you’ve never been before,” foursquare’s lead iPhone developer Anoop Ranganath told BGR. Foursquare for iPhone 4.0 is available in the iTunes App Store now and the update is free. More →

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RIM to add foursquare support to BBM

By on May 3, 2011 at 8:15 PM.

RIM to add foursquare support to BBM

During the BlackBerry World Keynote in Orlando this morning, Research In Motion announced that it is working with foursquare to include support for the social-network in an upcoming version of BlackBerry Messenger. Users will be able to share their location information as their BBM status, but RIM execs didn’t go into much detail on how check-ins will work or just how feature rich the implementation will be. The native foursquare client, for example, allows users to find nearby deals, compete with friends for check-in points, and more. RIM did not say when the client would make its debut, although we suspect it will be around the launch of its BlackBerry 7 powered Bold 9900, which will occur later this summer. More →

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New York City mayor dubs April 16th 'Foursquare Day'

By on April 14, 2011 at 8:01 PM.

New York City mayor dubs April 16th 'Foursquare Day'

Multiple cities have signed on to celebrate “Foursquare Day” on April 16th, but none as prominently as New York City. NYC Mayor Michael Bloomberg has declared April 16th “Foursquare Day” in New York City to celebrate the company and its success — but also to attract new startups to the area. “There is no better place than New York City to start a business,” Bloomberg’s office said. “We are the most exciting and most dynamic place on the market, an international capital of the arts, fashion, and finance. With Foursquare leading the way, we look forward to this generation’s innovators and entrepreneurs making their mark on our City in the years to come.” Foursquare was founded in New York City in 2007 by co-founders Dennis Crowley and Naveen Selvadurai, and the company currently keeps its headquarters there. The social network says it has over 8 million users worldwide and adds roughly 35,000 users each day. If you haven’t tried it yet yet, you’re not too late. The latest version launched early last month and added a ton of useful features, including better specials. Oh, and if you’re wondering why Bloomberg chose the 16th specifically, it’s because four squared is 16 (and April is the fourth month). More →

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Foursquare 3.0 for Android and iOS set to launch tonight with host of new features

By on March 8, 2011 at 5:54 PM.

Foursquare 3.0 for Android and iOS set to launch tonight with host of new features

Via a blog post today, foursquare founder Dennis Crowley announced an updated version of his company’s software that will be available to users “late tonight.” Reminiscing about his company’s past, present, and future, Crowley admits that he and his team have not been able to “expand the foursquare experience as much as they hoped to” over the last year. But that all changes today. Focusing on discovery, encouragement, and loyalty, foursquare will deploy several new features to its iPhone and Android applications (version number 3.0). Through a new “Explore” tab, users can input what it is they are looking for, getting recommendations from 4sq based on what’s around and where friends have visited. The company will try to encourage users to continue to explore their world with a revamped leader board. “You’ll see that we’ve replaced our old leader board (and its simple points system and Sunday night reset) with a sliding 7-day barometer of you and your friends,” writes Crowley. “Check-ins now trigger points for dozens of different types of actions.” Loyalty will be addressed by offering merchants additional ways to reward “swarms, groups of friends, regulars, newbies, or everyone.” Merchants will gain access to the new controls later this week. In closing, Crowley writes, “we’ve got really ambitious plans for the rest of the year and we’re excited to let you play with three big new pieces of the master plan.” Foursquare notes that an updated BlackBerry client is due out later this week — though it will not include many 3.0’s features — and that it is “working hard” on its Windows Phone and Symbian apps. More →

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Former Google, MTV engineers cook up IntoNow – Foursquare meets Shazam for TV fans

By on January 31, 2011 at 6:03 PM.

Former Google, MTV engineers cook up IntoNow – Foursquare meets Shazam for TV fans

If there’s one thing we love here in the good ol’ U. S. of A., it’s television — so it stands to reason that various companies have had a go at TV-based social networks and other trendy services that tie America’s love of television in with America’s love of social networks. To date, none have been overly successful, but that may soon change with the launch of a new iOS app called IntoNow. Comprised of engineers formerly with Google, MTV Networks and IDEO, Palo Alto-based IntoNow on Monday launched an app and network combination bearing the same name. After having played with it for a while this past weekend, we have to say we’re intrigued. More →

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Gowalla iPhone app adds check-in support Foursquare, Facebook, more

By on December 2, 2010 at 10:11 PM.

Gowalla iPhone app adds check-in support Foursquare, Facebook, more

If you can’t beat ‘em, join ‘em. As the mobile check-in game get more popular — and thus, more annoying — with each passing day, the new breed of LBS services must find new ways to fight for users. But can’t they all just get along? Gowalla seems to think so, and with its newly updated iOS application, the company hopes to keep users immersed by removing the need to switch apps if they choose to check-in with multiple services. Gowalla 3.0 allows users to irritate their friends like never before by allowing them to check into Gowalla, Foursquare, Facebook, Twitter and Tumblr simultaneously. Other additions in version 3 include better Retina Display support, a tweaked UI and bookmark support for visited places. Gowalla might not be the biggest LBS in the bunch, but by unifying the check-in process it hopes to become a one-stop shop that will simplify check-ins for active users. More →

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Foursquare 2.0 for Android released

By on October 1, 2010 at 4:00 PM.

Foursquare 2.0 for Android released

If you’re one of those people who just loves letting others know where you’re at, via geolocation application foursquare, listen up. The company has just updated their Android application to include all the latest features, including tips, to-dos, and call-outs. The company also boasts that the “whole user experience has been cleaned up.” Grab the new bits if you’re interested.

More →

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Nokia developed Foursquare app due out in the next week

By on September 14, 2010 at 6:49 PM.

Nokia developed Foursquare app due out in the next week

Sure, Nokia added social check-ins to their Ovi Maps application today, but that doesn’t mean that the geolocation fun has to stop there! Today at Nokia World, Foursquare’s VP of mobile and partnerships,Holger Luedorf, gave the Nokia developed iteration of his company’s application the proverbial thumbs up. The Nokia offering looks just like the native Foursquare apps available for the iPhone and Android and adds some great new functionality (including the ability to edit a places details right on the device). The app is compatible with Symbian^3, 5.0, and 3.2 devices and is due out sometime next week. More →

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Foursquare CEO responds to Facebook's launch of 'Places'

By on August 20, 2010 at 2:22 AM.

Foursquare CEO responds to Facebook's launch of 'Places'

Last night, Business Insider sent foursquare CEO Dennis Crowley an email shortly after social networking giant Facebook announced the launch of their geo-location service, Places. The short email reads: “So is Facebook the location platform now? And is Foursquare an app on that platform?” Crowley responded with a few details about how his company will interact with Places, and their plans for the future:

No, we’re still a platform for location, specifically around sharing locations though check-ins, surfacing interesting things around you and using game mechanics to encourage and reward for certain actions and/or behaviors.

Facebook also launched a location platform, which appears to be mostly based on checkins (and common FB elements like comments/likes/photos).

We already allow users to publish their 4SQ checkins into the Facebook News Feed and we’ll eventually going to allow users to push them into the Facebook Checkin Feed.   I’d imagine we’ll prob pull FB checkins into 4SQ too.   We’re in the middle of a redesign and some new feature launches, so we’re going to get thru those before getting started on FB integration.

It will certainly be interesting to see how the two companies push each other and differentiate themselves while adding value to and growing their user-bases. What are your thoughts on geo-location social networks like foursquare and Facebook’s Places? More →

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Facebook launches Places, location check-in, discovery

By on August 18, 2010 at 8:37 PM.

Facebook launches Places, location check-in, discovery

Facebook is currently holding a media event (it’s still going on), but we wanted to update you since it’s pretty interesting and has to do with mobile devices — they’re launching that much-rumored Foursquare-competing product, called Places. It is to help you with three things: help you see where you are, help you see who’s around you, and help you see what’s going on nearby (discovery). You can tag friends with you while checking in to locations, and Places will automatically check you in and create a news feed story showing where you are. Facebook also has opened up API access to Places and Gowalla is one of the first partners on stage demonstrating how they are going to make sure of Places. Foursquare just got up on stage, too — Facebook Places is the new hotness. Yelp just took the stage after Foursquare, we’re pretty impressed. What do you guys think?

Facebook Places will be available starting tonight in a new iPhone application update, and in Facebook’s mobile touch website for advanced mobile devices.

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Facebook rolling out location based service tomorrow?

By on August 17, 2010 at 11:00 AM.

Facebook rolling out location based service tomorrow?

Facebook has been sending out invitations to media outlets for an event on Wednesday the 18th where they will “provide an update on the service’s features and products” of the company. What new services and products the company may unveil is still unknown and up for speculation. However, AllThingsD is reporting that “a multitude of sources inside Facebook” have indicated that the social networking giant will be announcing a foursquare-like, geo-location, check-in service at tomorrows event. The report goes on to say that Facebook is likely to, “integrate other third-party services and will give developers on Facebook’s platform geo-location capabilities.” The event starts tomorrow at 6:00 PM Pacific Time. We’ll be sure to update you on what, if anything, Facebook announces. More →

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webOS 2.0 showing up in application logs?

By on August 12, 2010 at 12:14 PM.

webOS 2.0 showing up in application logs?

Here is a fresh webOS 2.0 rumor for you. Developer Zhephree is the author of a Foursquare application for Palm’s beleaguered mobile operating system, webOS. Recently, while checking the logs of his Foursquare application, he noticed an entry for webOS 2.0 on a device listed as “Roadrunner.” A webOS 2.0 launch is rumored for the end of this year and we all know that some new hardware is way overdue. Zhephree did tell PreCentral that the information could be forged, but as he put it:

[…] the source for foursquare is open and on GitHub. Someone with the knowledge could easily download the source, modify the Metrix JS library I have included, and force it to post to my Metrix stats with whatever string they want. Granted, it would take some effort, but it’s doable.

Seems like an awful lot of work to hope a developer checks their application logs. We’ve got an image of Zhephree’s application metrics after the break.

[Via PreCentral] More →

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